Whether your dog's scratching more than usual or has a dull coat, figuring out what's going on with them can be overwhelming. It is something in their environment? Is it their food? While the information on this page is not a substitute for veterinarian assessment, our Sensitive Support Center is designed to provide you with information, guidance, and tools to help you navigate your dog's sensitivities and skin health.
Why Nutro?
Pet health is at the forefront of everything that we do. We are committed to creating top-quality, nutritious pet food and we're constantly looking to provide benefits that are relevant to pet parents and their pets. We also know that every dog is unique, which is why we have recently upgraded the NUTRO NATURAL CHOICE™ dry dog diets to add more protein, vitamin E, and prebiotic fiber to support dogs' overall health. With these changes, we're catering to sensitive skin & coat, and digestion.
INFORMATION: Your Dog's Skin Health
The number of dogs with skin health issues varies widely but a Mars report found approximately 18% of pet parents report skin health issues for their dog
58.7% increase from 2019-2020 in pets diagnosed with skin issues (Banfield, 2020)
From itching to discomfort, skin health can drastically affect a dog's wellbeing. Your dog's skin and coat make up, on average, 12% of their body weight, and can play a vital role in their overall health by providing protection, immunity, and more. There are several factors that can impact your dog's skin and paw health, including irritation from allergens to sensitivities to food or environment.
For common skin-related problems, paw-related symptoms are seen in up to 75% of cases (Ryu et al., 2025; Graham et al., 2019).
It can all start with their nutrition.
The right diet can help support your dog's skin and coat health.
NUTRO NATURAL CHOICE™ Dry Dog Food
Our NUTRO NATURAL CHOICE™ dry dog recipes are nutrient-rich recipes made with real, recognizable, natural ingredients plus vitamins, minerals, and other nutrients to support overall health. The recipes also contain animal protein sources as the first ingredient. They are made with omega 3 & 6 fatty acids to support healthy skin and coat.
NUTRO™ Limited Ingredient Diet
NUTRO Limited Ingredient Diet dog food is specifically crafted with your dog's food sensitivities in mind. This recipe is made with 10 key ingredients or less, plus vitamins, minerals, and other nutrients. These recipes are formulated without ingredients that can cause food sensitivities like beef, dairy, chicken, and wheat.
Satisfaction Guaranteed
All of our products carry a 100% satisfaction guarantee. If for any reason you and your pet are not happy with the product, please keep the package, any unused portion of the product, and your receipt and reach out to us. You can call us at 1-800-833-5330 in the US or send us a message via our Contact Support Form(open in new tab) for a complete refund or replacement!
Disclaimer
Always consult your veterinarian if your dog is experiencing any signs of skin health issues. While the information on this page is meant to help you understand what might be going on, some signs that look like sensitivities could indicate other health issues requiring medical attention. Your veterinarian is your partner in helping your dog feel their best.
SOURCES
banfield.com / vcahospitals.com / advancedveterinarynutrition.com / royalcanin.com
O’Neill, D. G., James, H., Brodbelt, D. C., Church, D. B., & Pegram, C. (2021). Prevalence of commonly diagnosed disorders in UK dogs under primary veterinary care: results and applications. BMC Veterinary Research, 17, 1–14.
Hensel, P., Santoro, D., Favrot, C., Hill, P. and Griffin, C., 2015. Canine atopic dermatitis: detailed guidelines for diagnosis and allergen identification. BMC veterinary research, 11(1), p.196.