OUR NUTRO
FEED CLEAN™
PHILOSOPHY

There is no greater privilege than being loved by a pet. There is also no greater responsibility. All the “life” in your pet’s life is dependent upon the choices you make, and because a pet’s food energizes them from the inside out, no choice is more overwhelming than how to feed them.

“What is the best way to feed dogs and cats?” That is the question at the heart of our brand. It’s the journey we’ve been on for nearly a century, and each day the NUTRO™ brand promises to strive to find a better answer.

Ninety years ago, we pioneered natural pet food. Today and for the future, we are setting a new standard: NUTRO. FEED CLEAN™

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Our commitment to clean

A pet's food energizes them from the inside out, and NUTRO™ clean recipes are simple, purposeful, and trustworthy - made of real, recognizable, non-GMO ingredients. Each of our Dry Dog Food recipes is clean, and the same is true for our NUTRO™ Dry Cat recipes. But we have more work to do on all of our wet, treats and MAX™ Cat products, and we won’t rest until choosing any of our products means choosing clean for your pet. NUTRO. FEED CLEAN™.

What exactly does clean mean to us?
Simple

We will exclusively source non-GMO ingredients as close to their native form as possible. We will never add artificial preservatives, flavors, or colors. We will not use ingredients like chicken by-product meal, corn, wheat, or soy protein.

Purposeful

We will produce nutrient-rich food, ensuring every single ingredient serves a precise purpose and making a high-quality protein the foundation of each recipe.

Trustworthy

We will protect the integrity of the food at every stage of the process, sourcing from trusted farmers and suppliers, preparing only in trusted facilities, and rigorously testing for quality and safety.

More Tail Wagging

Tail Wagging

Help your dog feel healthy and happy with a complete meal from NUTRO™.

Playtime

Playtime

NUTRO™ recipes give dogs the energy they need to be active and playful.

Shiny Coat

Shiny Coat

NUTRO™ recipes are crafted to promote healthy skin and a soft, shiny coat.

Fuller Life

Full life

Tailored recipes for life stages and breed sizes provide necessary nutrition for a full life.

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NUTRO™ WHOLESOME ESSENTIALS™
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grain free
NUTRO™ Grain Free Dog Food
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limited ingredient
NUTRO™ Limited Ingredient Diet
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wild frontier
NUTRO™ WILD FRONTIER™
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