Natural Ingredients for Skin & Coat Health

The condition of your dog’s skin and coat indicates nutrition and well-being. Many dogs can develop a dull coat or have issues with dry, flaky skin. When you feed NUTRO® Dry Dog Food, you’ll see a difference in your dog. Our patented levels of linoleic acid, zinc and B vitamins promote healthy skin and a soft, shiny coat — guaranteed. Here’s the science behind our premium ingredients.

Give the Vitamins and Minerals Your Dog Needs

Poor skin and coat conditions might result from genetics, immune function, environmental pollutants or dry air from HVAC systems at home. In some cases, dull coats and unhealthy skin also can mean a nutrition deficiency. Dogs and puppies need to get the right vitamins and nutrients from dog food to maintain a healthy appearance and feel healthy.

B Vitamins

Dogs need several B vitamins in order to keep their coats silky soft:

  • Biotin (vitamin B7) helps your dog synthesize glucose, fatty acids and some amino acids, which are important for the body to make skin and hair cells. Biotin is one of the most important vitamins for your dog's appearance.
  • Riboflavin (vitamin B2), often found in yeast, liver and eggs, also contributes to skin and coat health.
  • Niacin (vitamin B3) exists in large amounts in meat, fish and cereal grains. It protects the skin and helps limit skin dehydration.

Fatty Acids

Essential fatty acids help prevent matted coats, dry skin and unkempt appearances. Vegetable oils (e.g., sunflower and soybean) and animal fats (e.g., chicken fat and fish oil) are good sources of fatty acids. Linoleic acid, an important omega-6 fatty acid, helps your dog develop a shiny coat and provides a barrier to lock in skin moisture.


Zinc is another fundamental element involved in your dog’s skin and coat health. Zinc helps increase skin hydration and cell replication. Meat and whole grain cereals are rich, natural sources of zinc. It also exists in mineral salts, such as zinc sulfate and zinc oxide.

Check the Ingredient List

The following ingredients in your dog’s food help support skin and coat health:

  • Sunflower oil
  • Flaxseed
  • Chicken fat
  • Fish oil
  • Soybean oil

A Superior Combination of B Vitamins, Linoleic Acid and Zinc

Along with other key ingredients, NUTRO® Dog Food features optimum levels of zinc and linoleic acid (an omega-6 fatty acid). Based on research at The Waltham Centre for Pet Nutrition, this combination helps enhance coat shine and softness and decrease coat dander, and it supports dogs’ skin moisture barrier. Try it and see the real difference it can make for your dog.

Source: The Waltham Centre for Pet Nutrition

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