FAQ About NUTRO™ Brands | How we make Natural Pet Foods

Do you have questions about The Nutro Company or NUTRO™ Pet Food? Find your answers here. If you don’t find what you’re looking for, contact us.

Many consumers are looking for premium, natural food and treats for their pets, so we decided to bring a portion of the NUTRO™ line of products to major retailers across the country, making the NUTRO. FEED CLEAN™ philosophy more broadly available.

Dry Dog Food:
  • NUTRO™ WHOLESOME ESSENTIALS™ Adult Farm-Raised Chicken, Brown Rice & Sweet Potato Recipe

  • NUTRO™ WHOLESOME ESSENTIALS™ Adult Pasture-Fed Lamb & Rice Recipe

Wet Dog Food:
  • NUTRO™ Puppy Tender Beef & Vegetable Recipe

  • NUTRO™ Puppy Tender Chicken & Rice Recipe

  • NUTRO™ Petite Eats Signature Beef & Potato Entrée

  • NUTRO™ Petite Eats Chef Inspired Chicken Entrée

  • NUTRO™ Petite Eats Roasted Turkey & Vegetable Entrée

  • NUTRO™ Petite Eats Savory Lamb & Garden Variety Entrée

Dog Treats:
  • NUTRO™ Crunchy Treats With Real Apple

  • NUTRO™ Crunchy Treats With Real Mixed Berry

  • NUTRO™ Crunchy Treats With Real Peanut Butter

  • NUTRO™ Crunchy Treats With Real Banana

  • NUTRO™ Crunchy Treats Chicken & Carrot Flavor

Dry Cat Food:
  • NUTRO™ WHOLESOME ESSENTIALS™ Adult Salmon & Brown Rice Recipe

  • NUTRO™ WHOLESOME ESSENTIALS™ Indoor Adult Farm-Raised Chicken & Brown Rice Recipe

  • NUTRO™ WHOLESOME ESSENTIALS™ Indoor Adult White Fish & Brown Rice Recipe

  • NUTRO™ WHOLESOME ESSENTIALS™ Hairball Control Farm-Raised Chicken & Brown Rice Recipe

  • NUTRO™ WHOLESOME ESSENTIALS™ Kitten Farm-Raised Chicken & Brown Rice Recipe

  • NUTRO™ WHOLESOME ESSENTIALS™ Indoor Senior Chicken & Brown Rice Recipe

  • NUTRO™ WHOLESOME ESSENTIALS™ Weight Management Farm-Raised Chicken & Brown Rice

Of course! The same NUTRO™ products that are sold in pet specialty stores will be available in major retailer and each product will meet our high-quality standards. Our dry and crunchy treat products will follow our NUTRO. FEED CLEAN™ philosophy of offering simple, purposeful and trustworthy products, regardless of whether they are purchased at a pet specialty store or another major retailer.

All of our NUTRO™ WHOLESOME ESSENTIALS™ recipes remain the same with the exception of our Lamb and Rice recipes. We have optimized these recipes by reducing lamb meal and adding chicken meal, which has been shown to have even better protein digestibility than lamb meal.* In keeping with our NUTRO. FEED CLEAN™ philosophy of offering simple, purposeful and trustworthy products, all WHOLESOME ESSENTIALS™ Lamb and Rice recipes will continue to have deboned lamb as the first ingredient.

*Based on Mars Petcare Internal In Vitro Protein Digestibility Data 2011-2016

At this time, we are not able to source enough lamb meal that meets our high quality standards without a significant increase in price. All our NUTRO™ WHOLESOME ESSENTIALS™ dry foods will continue to meet the same quality and integrity standards of our NUTRO. FEED CLEAN™ philosophy. The new NUTRO™ WHOLESOME ESSENTIALS ™ Lamb and Rice recipes will continue to have lamb meat as the first ingredient, will continue to be made with non-GMO ingredients† as close to their native form as possible, and have no artificial preservatives, flavors or colors and no chicken by-product meal, corn, wheat, or soy protein. With all NUTRO recipes, we will continue protect the integrity of the food at every stage of the process, sourcing from trusted farmers and suppliers, preparing only in trusted facilities, and rigorously testing for quality and safety.

*Based on Mars Petcare Internal In Vitro Protein Digestibility Data 2011-2016

NUTRO™ pet foods are available in-store and online at both pet specialty and major grocery and mass retailers everywhere.

We have been making quality pet food since 1926!

Our headquarters is located in Franklin, Tennessee, just outside of Nashville. We have two dry pet food manufacturing facilities for NUTRO™ products located in Lebanon, Tennessee and Victorville, California. We also have wet food manufacturing facilities in Columbus, Ohio, Fort Smith, Arkansas and North Sioux City, South Dakota for our cans and trays.

There is no greater privilege than being loved by a pet. There is also no greater responsibility. All the “life” in your pet’s life is dependent upon the choices you make, and because a pet’s food energizes them from the inside out, no choice is more overwhelming than how to feed them.

"What is the best way to feed dogs and cats?” That is the question at the heart of our brand. It’s the journey we’ve been on for nearly a century, and each day, the NUTRO™ brand strives to find a better answer.

Ninety years ago, we pioneered natural pet food. Today and for the future, we are setting a new standard: NUTRO. FEED CLEAN™.

So, what exactly does “clean” mean for the NUTRO™ brand?

SIMPLE: We will exclusively source non-GMO ingredients† as close to their native form as possible. We will never add artificial preservatives, flavors, or colors. We will not use ingredients like chicken by-product meal, corn, wheat or soy protein.

PURPOSEFUL: We will produce nutrient-rich food, ensuring every single ingredient serves a precise purpose and making a high-quality protein the foundation of each recipe.

TRUSTWORTHY: We will protect the integrity of the food at every stage of the process, sourcing from trusted farmers and suppliers, preparing only in trusted facilities and rigorously testing for quality and safety.

To us, it means that a pet’s food is simple, purposeful and trustworthy.

SIMPLE: We will exclusively source non-GMO ingredients† as close to their native form as possible. We will never add artificial preservatives, flavors, or colors. We will not use ingredients like chicken by-product meal, corn wheat, or soy protein.

PURPOSEFUL: We will produce nutrient-rich food, ensuring every single ingredient serves a precise purpose and making a high-quality protein the foundation of each recipe.

TRUSTWORTHY: We will protect the integrity of the food at every stage of the process, sourcing from trusted farmers and suppliers, preparing only in trusted facilities and rigorously testing for quality and safety.

Our NUTRO. FEED CLEAN™ philosophy goes beyond the regulatory definition of “natural.” While “natural” pet foods do not allow the use of artificial or synthetic ingredients, they may contain ingredients like corn, wheat, soy and genetically modified ingredients. Our NUTRO. FEED CLEAN™ philosophy reinforces our commitment to natural ingredients, purposeful nutrition and quality and food safety.

We’ve been on a journey to clean pet food as a pioneer of natural pet food. Although we’ve recently articulated the NUTRO FEED CLEAN™ philosophy, we’ve always believed that our food should be naturally nutritious. Over the years, we made the decision to never add artificial preservatives or flavors and opted to give pet parents a choice when it comes to grains and chicken by-product meal or soy protein.

In 2014, we started the process by sourcing Non-GMO ingredients† and have continued by introducing rigorous GMO testing processes for the NUTRO™ dry dog and cat food lines (excluding MAX™ CAT diets).

Our dry dog food line is the first step in our NUTRO. FEED CLEAN™ journey. NUTRO™ dry cat food already meets our NUTRO. FEED CLEAN™ philosophy, and we will introduce new NUTRO. FEED CLEAN™ packaging for our entire line of NUTRO™ dry cat food by the end of 2017. In the years to come, we will strive to ensure that the full NUTRO™ portfolio – including MAX™ CAT products, all our wet dog and cat food and dog treats - meet the NUTRO. FEED CLEAN™ philosophy. Our team has already begun evaluating the full NUTRO™ portfolio to ensure the ingredients necessary for our recipes are able to be sourced in the quantity needed and hold true to our definition of clean, which means that the food is simple, purposeful and trustworthy.

All NUTRO™ dog foods are made with natural ingredients plus vitamins, minerals and other nutrients. Our dry dog foods meet our NUTRO FEED CLEAN™ philosophy which means: We exclusively source non-GMO ingredients† as close to their native form as possible. We will never add artificial preservatives, flavors, or colors. We will not use ingredients like chicken by-product meal, corn, wheat, or soy protein. We also source our ingredients from trusted farmers and suppliers, prepare our pet foods in trusted facilities, and rigorously test for quality and safety.

To us, clean is simple, purposeful, and trustworthy. This means: We will exclusively source non-GMO ingredients† as close to their native form as possible. We will never add artificial preservatives, flavors, or colors. We will not use ingredients like chicken by-product meal, corn, wheat, or soy protein and each ingredients serves a precise purpose in each recipe. We will also source our ingredients from trusted farmers and suppliers.

In 2014, we started the process by sourcing non-GMO ingredients† and have continued by introducing rigorous GMO testing processes for the NUTRO™ dry dog and cat food lines (excluding MAX™ CAT diets).

Today, every recipe in our line of dry dog food meets our NUTRO. FEED CLEAN™ standard. But, we have more work to do on our all our cans, trays and treats and our MAX™ CAT dry recipes. We won’t rest until choosing any NUTROTM product means choosing clean for your pet.
NUTRO™. FEED CLEAN™

We test our ingredients using a third-party testing facility. For testing, we take random samples from our Victorville, California and Lebanon, Tennessee, sites and send all samples to our third-party laboratory. The lab then tests for GMOs.

If a positive test is received, we escalate the testing procedure to ensure we identify where the non-GMO trace/product appeared. At times and if necessary, the NUTRO™ brand will source from another supplier and may increase the frequency of testing.

NUTRO™ kibble, cans and trays are prepared in U.S. facilities owned and operated by Mars Petcare, using the finest ingredients from around the world. Our two dry pet food manufacturing facilities are located in Lebanon, Tennessee and Victorville, California. Our can and tray manufacturing facilities are located in Columbus, Ohio, Fort Smith, Arkansas and North Sioux City, South Dakota.

Yes. We rigorously test to ensure the safety and quality of our pet food. We have quality experts who work onsite to ensure we meet all safety standards and certifications. Additionally, all of our facilities are inspected by the Food and Drug Administration (FDA), and we adhere to Good Manufacturing Practices, Good Hygiene Practices and Hazard Analysis and Critical Control Points - all regulated by the FDA.

We source our ingredients from trusted farmers and suppliers, prepare only in trusted facilities, and rigorously test for quality and safety. We travel the world to locate and source the quality ingredients used in our recipes.

We work with chickpea farmers in Canada and North Dakota, sugar beet farmers in Chile, Europe and other parts of South America, pea and lentil farmers in North Dakota, rice farmers in Missouri, Arkansas, Louisiana and California, lamb farmers in Australia and New Zealand and many others around the world to source our high-quality ingredients.

No matter where we source our ingredients from, we have the same high standards that apply to all suppliers.

The NUTRO™ brand has eliminated many ingredients that have GMO variants. The ingredients used that do have GMO variants are traced from supplier to final product. We also have DNA tested every ingredient used in NUTRO™ dry dog and cat recipes for GMO variants and cross-contamination (excluding MAX CAT dry diets).

We are bringing a fresh, new look to our product packaging. The new NUTRO™ & ULTRA™ dry dog foods packaging will feature a visual representation of our NUTRO. FEED CLEAN™ philosophy on the back panel, reinforcing our commitment to giving pets our best. If you see the NUTRO. FEED CLEAN™ logo, you can trust it meets the tenants of our NUTRO. FEED CLEAN™ philosophy.

The NUTRO™ brand is reintroducing its line of dry dog food products with a new food philosophy: NUTRO. FEED CLEAN™. NUTRO™ dry dog food recipes are made of real, recognizable, non-GMO ingredients† as close to their native form as possible. As part of the NUTRO. FEED CLEAN™ dry dog food launch, we are introducing some new WHOLESOME ESSENTIALS™ recipes, all new Grain Free recipes and a new product line – Limited Ingredient Diet. We’re also bringing a fresh, new look to our product packaging.

Our varying product offerings address the different desires of consumers and their philosophy of eating and then pairs that with what dogs need in their diet.

Our new Limited Ingredient Diet product line caters to your dog’s sensitivities and is crafted to deliver the nutrition pets need, avoiding ingredients that commonly cause food sensitivities like chicken, beef, dairy protein or grains. These recipes are also crafted with 10 key ingredients or less, plus natural flavors, vitamins, minerals and other nutrients.

Under our NUTRO FEED CLEAN™ philosophy, the NUTRO™ brand is introducing new recipes called “Limited Ingredient Diet.” These products are focused on catering to a dog’s sensitivities by avoiding ingredients dogs may be sensitive to. While the WHOLESOME ESSENTIALS™ recipes, featuring lamb or venison meal, and the WILD FRONTIER™ recipes have remained similar, we added the taste of sweet potato and a blend of veggies and fruit to the WHOLESOME ESSENTIAL™ recipes with chicken or salmon and to all of the Grain Free recipes.

The WILD FRONTIER™ brand has made some exciting changes and has decided to focus more on high protein, grain free diets. The brand’s new, more premium recipes are inspired by the way our pet’s ancestors thrived in the wild, which include a variety of prey sources and a high percentage of animal ingredients. You can find WILD FRONTIER™ Dry and Wet Dog Food and WILD FRONTIER™ Wet Cat Food at www.wildfrontier.com. WILD FRONTIER™ Dry Cat Food will transition to the new WILD FRONTIER™ website in 2019.