There is no greater privilege than being loved by a pet. There is also no greater responsibility. All the “life” in your pet’s life is dependent upon the choices you make, and because a pet’s food energizes them from the inside out, no choice is more overwhelming than how to feed them.
"What is the best way to feed dogs and cats?” That is the question at the heart of our brand. It’s the journey we’ve been on for nearly a century, and each day, the NUTRO™ brand strives to find a better answer.
Ninety years ago, we pioneered natural pet food. Today and for the future, we are setting a new standard: NUTRO. FEED CLEAN™.
So, what exactly does “clean” mean for the NUTRO™ brand?
SIMPLE: We will exclusively source non-GMO ingredients† as close to their native form as possible. We will never add artificial preservatives, flavors, or colors. We will not use ingredients like chicken by-product meal, corn, wheat or soy protein.
PURPOSEFUL: We will produce nutrient-rich food, ensuring every single ingredient serves a precise purpose and making a high-quality protein the foundation of each recipe.
TRUSTWORTHY: We will protect the integrity of the food at every stage of the process, sourcing from trusted farmers and suppliers, preparing only in trusted facilities and rigorously testing for quality and safety.