FAQ About NUTRO™ Brands | How we make Natural Pet Foods

Do you have questions about The Nutro Company or NUTRO™ Pet Food? Find your answers here. If you don’t find what you’re looking for, contact us.

Many consumers are looking for premium, natural food and treats for their pets, so we decided to bring a portion of the NUTRO™ line of products to major retailers across the country, making the NUTRO. FEED CLEAN™ philosophy more broadly available.

Of course! The same NUTRO™ products that are sold in pet specialty stores will be available in major retailer and each product will meet our high-quality standards. Our dry and crunchy treat products will follow our NUTRO. FEED CLEAN™ philosophy of offering simple, purposeful and trustworthy products, regardless of whether they are purchased at a pet specialty store or another major retailer.

We have been making quality pet food since 1926!

Our headquarters is located in Franklin, Tennessee, just outside of Nashville. We have two dry pet food manufacturing facilities for NUTRO™ products located in Lebanon, Tennessee and Victorville, California. We also have wet food manufacturing facilities in Columbus, Ohio, Fort Smith, Arkansas and North Sioux City, South Dakota for our cans and trays.

There is no greater privilege than being loved by a pet. There is also no greater responsibility. All the “life” in your pet’s life is dependent upon the choices you make, and because a pet’s food energizes them from the inside out, no choice is more overwhelming than how to feed them.

"What is the best way to feed dogs and cats?” That is the question at the heart of our brand. It’s the journey we’ve been on for nearly a century, and each day, the NUTRO™ brand strives to find a better answer.

Ninety years ago, we pioneered natural pet food. Today and for the future, we are setting a new standard: NUTRO. FEED CLEAN™.

So, what exactly does “clean” mean for the NUTRO™ brand?

SIMPLE: We will exclusively source non-GMO ingredients† as close to their native form as possible. We will never add artificial preservatives, flavors, or colors. We will not use ingredients like chicken by-product meal, corn, wheat or soy protein.

PURPOSEFUL: We will produce nutrient-rich food, ensuring every single ingredient serves a precise purpose and making a high-quality protein the foundation of each recipe.

TRUSTWORTHY: We will protect the integrity of the food at every stage of the process, sourcing from trusted farmers and suppliers, preparing only in trusted facilities and rigorously testing for quality and safety.

To us, it means that a pet’s food is simple, purposeful and trustworthy.

SIMPLE: We will exclusively source non-GMO ingredients† as close to their native form as possible. We will never add artificial preservatives, flavors, or colors. We will not use ingredients like chicken by-product meal, corn wheat, or soy protein.

PURPOSEFUL: We will produce nutrient-rich food, ensuring every single ingredient serves a precise purpose and making a high-quality protein the foundation of each recipe.

TRUSTWORTHY: We will protect the integrity of the food at every stage of the process, sourcing from trusted farmers and suppliers, preparing only in trusted facilities and rigorously testing for quality and safety.

Our NUTRO. FEED CLEAN™ philosophy goes beyond the regulatory definition of “natural.” While “natural” pet foods do not allow the use of artificial or synthetic ingredients, they may contain ingredients like corn, wheat, soy and genetically modified ingredients. Our NUTRO. FEED CLEAN™ philosophy reinforces our commitment to natural ingredients, purposeful nutrition and quality and food safety.

We’ve been on a journey to clean pet food as a pioneer of natural pet food. Although we’ve recently articulated the NUTRO FEED CLEAN™ philosophy, we’ve always believed that our food should be naturally nutritious. Over the years, we made the decision to never add artificial preservatives or flavors and opted to give pet parents a choice when it comes to grains and chicken by-product meal or soy protein.

In 2014, we started the process by sourcing Non-GMO ingredients† and have continued by introducing rigorous GMO testing processes for the NUTRO™ dry dog and cat food lines (excluding MAX™ CAT diets).

To us, clean is simple, purposeful, and trustworthy. This means: We will exclusively source non-GMO ingredients† as close to their native form as possible. We will never add artificial preservatives, flavors, or colors. We will not use ingredients like chicken by-product meal, corn, wheat, or soy protein and each ingredients serves a precise purpose in each recipe. We will also source our ingredients from trusted farmers and suppliers.

In 2014, we started the process by sourcing non-GMO ingredients† and have continued by introducing rigorous GMO testing processes for the NUTRO™ dry dog and cat food lines (excluding MAX™ CAT diets).

Today, every recipe in our line of dry dog food meets our NUTRO. FEED CLEAN™ standard. But, we have more work to do on our all our cans, trays and treats and our MAX™ CAT dry recipes. We won’t rest until choosing any NUTROTM product means choosing clean for your pet.
NUTRO™. FEED CLEAN™

We test our ingredients using a third-party testing facility. For testing, we take random samples from our Victorville, California and Lebanon, Tennessee, sites and send all samples to our third-party laboratory. The lab then tests for GMOs.

If a positive test is received, we escalate the testing procedure to ensure we identify where the non-GMO trace/product appeared. At times and if necessary, the NUTRO™ brand will source from another supplier and may increase the frequency of testing.

Yes. We rigorously test to ensure the safety and quality of our pet food. We have quality experts who work onsite to ensure we meet all safety standards and certifications. Additionally, all of our facilities are inspected by the Food and Drug Administration (FDA), and we adhere to Good Manufacturing Practices, Good Hygiene Practices and Hazard Analysis and Critical Control Points - all regulated by the FDA.

We source our ingredients from trusted farmers and suppliers, prepare only in trusted facilities, and rigorously test for quality and safety. We travel the world to locate and source the quality ingredients used in our recipes.

We work with chickpea farmers in Canada and North Dakota, sugar beet farmers in Chile, Europe and other parts of South America, pea and lentil farmers in North Dakota, rice farmers in Missouri, Arkansas, Louisiana and California, lamb farmers in Australia and New Zealand and many others around the world to source our high-quality ingredients.

No matter where we source our ingredients from, we have the same high standards that apply to all suppliers.

The NUTRO™ brand has eliminated many ingredients that have GMO variants. The ingredients used that do have GMO variants are traced from supplier to final product. We also have DNA tested every ingredient used in NUTRO™ dry dog and cat recipes for GMO variants and cross-contamination (excluding MAX CAT dry diets).

We are bringing a fresh, new look to our product packaging. The new NUTRO™ & ULTRA™ dry dog foods packaging will feature a visual representation of our NUTRO. FEED CLEAN™ philosophy on the back panel, reinforcing our commitment to giving pets our best. If you see the NUTRO. FEED CLEAN™ logo, you can trust it meets the tenants of our NUTRO. FEED CLEAN™ philosophy.

Our varying product offerings address the different desires of consumers and their philosophy of eating and then pairs that with what dogs need in their diet.

Our new Limited Ingredient Diet product line caters to your dog’s sensitivities and is crafted to deliver the nutrition pets need, avoiding ingredients that commonly cause food sensitivities like chicken, beef, dairy protein or grains. These recipes are also crafted with 10 key ingredients or less, plus natural flavors, vitamins, minerals and other nutrients.

The WILD FRONTIER™ brand has made some exciting changes and has decided to focus more on high protein, grain free diets. The brand’s new, more premium recipes are inspired by the way our pet’s ancestors thrived in the wild, which include a variety of prey sources and a high percentage of animal ingredients. You can find WILD FRONTIER™ Dry and Wet Dog Food and WILD FRONTIER™ Wet Cat Food at www.wildfrontier.com. WILD FRONTIER™ Dry Cat Food will transition to the new WILD FRONTIER™ website in 2019.