Why Choose Us
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A Healthy Pet Is a Happy Pet

Make the Switch to Natural

You’re the best at making your pet happy. See why we’re the best at helping them stay healthy. From our high safety standards to our guaranteed health benefits, we’re more than natural. We’re The Nutro Company.

Why Pet Parents Trust Us

  • Natural Choice Lamb and Whole Brown Rice Formula Beautiful Fur! "My cocker was scratching constantly and her fur was coarse. Her groomer suggested the Natural Choice Lamb and Rice. Her coat is now soft and even curlier. She looks beautiful!" — Knox NaNa From Knoxville, Tennessee
  • Natural Choice Grain Free Cat Food My Cat LOVES This Food "My little man has had digestive issues for the past 6 months. My vet suggested trying a grain free brand of cat food. She recommended Nutro, so I bought it. He absolutely loves it." — JenH From Long Island, NY
  • Natural Choice Chicken Whole Brown Rice and Oatmeal Formula My Nutro Natural Choice Story "My Golden Retriever Teddy Bear has a sensitive stomach. I have been feeding him this special formula for 8 years now and it keeps him happy and balanced." — TeddysMom From Yakima, WA
  • Natural Choice Indoor Cat Food My Cat Love This Formula "My 2-year-old Tabby is totally loving the new White Fish and Brown Rice formula. She just devours it. She also seems brighter, more active, and happier. Her coat is even nicer than before. I cannot recommend this product highly enough." — Crazyboutcats From Bensenville, IL
 

Why You’ll Love Us

Safety and Quality
Safety & Quality
No one invests more in pet food safety and quality than we do. Plus, our dry pet food manufacturing facilities are safety certified.
Go Behind the Scenes
Tailored Natural Nutrition
Tailored, Natural Nutrition
Our dedicated team of experts tailor our formulas to your pet’s life stage and health condition, using natural ingredients that we buy and can trace back to their suppliers.
See What’s In Our Food
Community Involvement
Community Involvement
From restoring local dog parks to supporting the National Disaster Search Dog Foundation to our sustainability efforts, we help make our community a little better for pets.
Learn How We Give Back
Visible Health Benefits
Visible Health Benefits
You’ll notice a real difference with NATURAL CHOICE® Pet Food. Natural sunflower oil helps with your pet’s skin and coat health, and real animal proteins provide a great taste.
* For more details about the facility certification program, visit www.petfoodfacility.org.
 

Why We’re the Best

NATURAL CHOICE Dry Dog Food

NATURAL CHOICE® Dry Dog Food

We strive to provide the best natural dog food. NATURAL CHOICE® Dry Dog Food guarantees four health benefits: great taste; improved digestion; small, firm stool; and improved skin and coat health. See how your dog food stacks up.
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Dry Dog Food
Science Diet Blue Buffalo Natural Balance Purina ONE
Real Chicken Is the #1 Ingredient
Whole Grain Oatmeal and Brown Rice
No Soy Protein, Corn or Wheat
No Chicken By-product Meal
No Artificial Flavors, Colors or Preservatives
Made in Their Own Facilities in the USA
Assured & Approved Pet Food Manufacturer
First 5 Ingredients
  • Chicken
  • Chicken Meal
  • Whole Brown Rice
  • Brewers Rice
  • Rice Bran
  • Chicken
  • Whole Grain Wheat
  • Brewers Rice
  • Whole Grain Sorghum
  • Corn Gluten Meal
  • Deboned Chicken
  • Chicken Meal
  • Whole Ground Brown Rice
  • Whole Ground Barley
  • Oatmeal
  • Sweet Potatoes
  • Chicken Meal
  • Chicken Fat (preserved with mixed tocopherols)
  • Chicken
  • Dicalcium Phosphate
  • Chicken (natural source of glocosamine)
  • Brewers Rice
  • Corn Gluten Meal
  • Whole Grain Corn
  • Paultry By-product Meal(natural source of glucosamine)

NATURAL CHOICE®
WHOLESOME ESSENTIALS® Adult Chicken, Whole Brown Rice & Oatmeal Formula
Science Diet
Adult Advanced Fitness Original
Blue
LIFE PROTECTION FORMULA Chicken & Brown Rice Recipe for Adult Dogs
Natural Balance
L.I.D. LIMITED INGREDIENT DIETS Sweet Potato & Chicken Dry Dog Formula
Purina ONE
SMARTBLEND Chicken & Rice Formula
* For more details about the facility certification program, visit www.petfoodfacility.org.
NATURAL CHOICE Dry Cat Food

NATURAL CHOICE® Dry Cat Food

With tailored nutrition for every life stage, real poultry or fish as the first ingredient, and a delicious taste, NATURAL CHOICE® Dry Cat Food delivers on our promise of quality, natural nutrition. Put your current cat food to the test.
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Dry Cat Food Science Diet Blue Buffalo Natural Balance Wellness Purina ONE Cat Chow
#1 Ingredient Real Poultry or Fish
Made With Whole Grains (Whole Brown Rice, Whole Grain Oatmeal)
No Beef, Animal By-product Meals or Soy Protein
No Wheat, Wheat Flour, Corn, Corn Gluten Meal or Powdered Cellulose
No Artificial Flavors, Colors or Preservatives
Made in Their Own Facilities in the USA
Assured & Approved Pet Food Manufacturer
First Five Ingredients
  • Chicken
  • Chicken Meal
  • Brewers Rice
  • Pea Protein
  • Whole Brown Rice
  • Chicken
  • Whole Grain Wheat
  • Corn Gluten Meal
  • Pork Fat
  • Powdered Cellulose
  • Deboned Chicken
  • Chicken Meal
  • Whole Ground Barley
  • Oatmeal
  • Whole Ground Brown Rice
  • Chicken Meal
  • Brown Rice
  • Oatmeal
  • Salmon Meal
  • Oat Fiber
  • Deboned Chicken
  • Chicken Meal
  • Rice
  • Ground Barley
  • Ground Rice
  • Chicken
  • Brewers Rice
  • Corn Gluten Meal
  • Poultry By-product Meal
  • Wheat Flour
  • Chicken Meal
  • Corn Gluten Meal
  • Soybean Meal
  • Brewers Rice
  • Animal Fat

NATURAL CHOICE®
INDOOR Adult Cat Chicken & Whole Brown Rice Formula
Science Diet
Adult Indoor Formula
Blue
Indoor Health Chicken & Brown Rice Recipe
Natural Balance
Indoor Ultra Chicken Meal & Salmon Meal Formula
Wellness
Complete Health Deboned Chicken, Chicken Meal & Rice Recipe
Purina ONE
SMARTBLEND Chicken & Rice Formula
Purina Cat Chow
Naturals
* For more details about the facility certification program, visit www.petfoodfacility.org.
NATURAL CHOICE Canned Cat Food

NATURAL CHOICE® Canned Cat Food

When you look at our side-by-side comparison, it’s easy to see that NATURAL CHOICE® Canned Cat Food is the best available option for your pet. Our natural, grain free formulas come in four unique textures to delight your cat.
open comparison chart

Canned Cat Food Science Diet Blue Buffalo Wellness Fancy Feast Friskies
#1 Ingredient Real Poultry or Fish
Formulated With 0% Grain
Available in Four Different Textures
No Beef, Animal By-product Meals or Soy Protein
No Artificial Flavors, Colors or Preservatives
Made in Their Own Facilities in the USA
First Five Ingredients
  • Chicken
  • Chicken Broth
  • Chicken Liver
  • Pork Broth
  • Natural Flavors
  • Water
  • Chicken
  • Liver
  • Egg Whites
  • Wheat Flour
  • Chicken
  • Chicken Broth
  • Water
  • Chicken Liver
  • Egg Whites
  • Chicken
  • Chicken Broth
  • Water
  • Peas
  • Dried Egg Whites
  • Chicken Broth
  • Chicken
  • Meat By-products
  • Liver
  • Fish
  • Water
  • Chicken
  • Liver
  • Meat By-products
  • Wheat Gluten

NATURAL CHOICE®
Adult Chunky Loaf Chicken Dinner
Science Diet
Adult Tender Chicken Dinner
Blue Healthy Gourmet:
Grilled Chicken Entrée
Wellness
Cubed Chicken Entrée
Fancy Feast
Chunky Chicken Feast
Friskies Meaty
Bits Chicken Dinner in Gravy
 

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There’s a reason why so many pet parents have made the switch to NUTRO® Pet Food. Find out for yourself.
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