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UNDERSTANDING
YOUR PET

The Natural Science Behind Cat Health

Your cat deserves the best nutrition possible for a long and healthy life. That’s why NATURAL CHOICE® Cat Food delivers precise, tailored nutrition to your cat for every life stage and lifestyle.
Our natural formulas are made from high-quality, nutrient-dense ingredients. They contain no artificial colors, flavors or preservatives. And they have great texture and taste.

Improves Skin and Fur

NATURAL CHOICE® Cat Food includes proven levels of zinc and an omega-6 fatty acid (linoleic acid), it strengthens the skin’s moisture barrier and increases hair regrowth to keep luster longer. So your cat can have healthy skin and soft, shiny fur.

Reduces Hairball Formation

Our formulas contain a unique blend of soluble and insoluble fiber to help naturally reduce hairball formation and promote healthy digestion.

Supports Weight Loss

To help some cats achieve an ideal body weight, NATURAL CHOICE® Weight Loss Cat Food contains 28 percent less fat and 14 percent fewer calories than NATURAL CHOICE® WHOLESOME ESSENTIALS® Adult Formulas to help manage weight. Our #1 ingredient is real chicken for a lean body mass, and whole grain fiber to help cats feel full longer.

Pleases Picky Eaters

NATURAL CHOICE® Dry and Loaf Cat Food Formulas are made with real poultry or fish as the #1 ingredient for a great taste. Our formulas also include high-quality, natural ingredients with added vitamins, minerals and other nutrients so cats get the nutrition they naturally prefer. Plus, we offer a tailored adult cat food for finicky felines with both chicken and salmon proteins for an exceptional taste.

Less Litter Box Odor

No one enjoys a smelly litter box. Fortunately, NATURAL CHOICE® Cat Food is specially formulated to minimize excess waste and stool odor. It contains an optimal mix of proteins, fats and fiber, along with highly digestible ingredients.

Natural Choice® Cat Food
New Formulas Your Cat Will Love

Four distinct textures. Nine real animal proteins. 33 new formulas.

SEE OUR IMPROVED CAT FOOD
See a Real Difference
See a Real Difference

Learn why complete nutrition is important for your cat's skin and fur health.

READ OUR ARTICLE
Mix It Up
Mix It Up

Learn how mixing wet and dry cat food together benefits your cat.

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