For Dogs

WHOLESOME ESSENTIALS® Puppy FoodChicken, Whole Brown Rice & Oatmeal Formula

Make sure your puppy gets off to a healthy start with a natural puppy food designed for growth and development. NATURAL CHOICE® WHOLESOME ESSENTIALS® Puppy Formula contains real, farm-raised chicken with amino acids necessary for building muscle and maintaining a healthy metabolism. We’ve also added oatmeal for sensitive stomachs, whole brown rice for better nutrient absorption and a precise balance of calcium and phosphorus to help build strong bones and teeth. Our premium puppy food provides the long-term benefits you want and real results you can actually see.

Package Sizes Available: 5 lbs., 15 lbs., 30 lbs.

Overview and Key Benefits

  • Real Chicken Is the #1 Ingredient
    Real Chicken Is the #1 Ingredient
    Our #1 ingredient is great-tasting, U.S.-farm-raised chicken, which delivers the amino acids necessary to build muscle and maintain a healthy metabolism.
  • Omega-3 Fatty Acids for Healthy Growth
    Omega-3 Fatty Acids for Healthy Growth
    Our SMART START® Formula provides omega-3 fatty acids — EPA and DHA — that are essential for early growth and development.
  • Whole Grains for Better Nutrient Absorption
    Whole Grains for Better Nutrient Absorption
    Whole grains, such as whole brown rice and oatmeal, improve nutrient absorption and digestion for puppies with sensitive stomachs.
  • Strong Bone Development
    Strong Bone Development
    We include a precise balance of calcium and phosphorus that builds strong bones for life.
  • Guaranteed to Improve Skin and Coat
    Guaranteed to Improve Skin and Coat**
    Patented levels of omega-6 fatty acid (linoleic acid), zinc and B vitamins promote healthy skin and a soft, shiny coat — guaranteed.
** Complete satisfaction or your money back
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Ingredients and Guaranteed Analysis

Nutro Food
See the back of this package in stores for the approximate kibble size.
Guaranteed Analysis
Crude Protein (min.) 27.00%
Crude Fat (min.) 16.00%
Crude Fiber (max.) 3.00%
Moisture (max.) 10.00%
Linoleic Acid (min.) 3.50%
Calcium (min.) 1.00%
Phosphorus (min.) 0.90%
Zinc (min.) 250 mg/kg
Vitamin E (min.) 250 IU/kg
Niacin (min.) 250 mg/kg
Ascorbic Acid (Source of Vitamin C) (min.)* 50 mg/kg
Biotin (min.)* 2.5 mg/kg
Docosahexaenoic Acid (DHA) (min.)* 0.10%
Eicosapentaenoic Acid (EPA) (min.)* 0.05%
Omega-3 Fatty Acids (min.)* 0.15%
* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
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Feeding Guidelines

Transitioning to Our Products
If switching to this formula or feeding NATURAL CHOICE® Dog Food for the first time, we suggest you blend increasing amounts of the new formula with your old food for six days.
Read Our Transition Article
Feeding Guidelines
These are the recommended feeding ranges for puppies. These guidelines should be adjusted as needed to obtain optimum weight.

Puppies: From 3 to 5 weeks of age, moisten food and feed frequently. From 6 weeks of age, feed the suggested amount in three meals per day until 6 months of age, then twice daily until 12 months.

Pregnant Bitches: During pregnancy, offer 50% more than the amount shown for puppies 29 to 52 weeks of age.

Lactating Bitches: Offer at least two to three times the amount shown for puppies 29 to 52 weeks of age.

If feeding NUTRO® NATURAL CHOICE® Dog Food for the first time, we suggest you blend increasing amounts of NUTRO® NATURAL CHOICE® WHOLESOME ESSENTIALS® Puppy Chicken, Whole Brown Rice & Oatmeal Formula Dog Food with your old food for six days. Keep fresh drinking water available at all times, provide plenty of exercise and see your veterinarian regularly. Serve dry or lightly moistened. To help maintain freshness, we recommend sealing the bag tightly and storing it in a cool, dry location.
Puppy Age — Suggested Amounts to Feed Per Day (Cups)
6 – 11
12 – 16
17 – 28
29 – 52
Up to 5 lbs. 1 – 1 1/8 3/4 – 1 3/4 – 1 1/2 – 3/4
10 lbs. 1 2/3 – 1 3/4 1 1/2 – 1 2/3 1 1/4 – 1 1/2 1 – 1 1/4
15 lbs. 2 1/4 – 2 1/3 2 – 2 1/4 1 2/3 – 2 1 1/3 – 1 2/3
25 lbs. 3 1/4 – 3 1/2 2 3/4 – 3 1/4 2 1/2 – 2 3/4 2 – 2 1/2
35 lbs. 3 2/3 – 4 3 1/4 – 3 2/3 2 1/2 – 3 1/4
45 lbs. 3 3/4 – 4 1/3 3 – 3 3/4
55 lbs. 3 1/2 – 4 1/2
† Use a standard 8-oz. measuring cup, which holds 3.64 oz. of NUTRO® NATURAL CHOICE® WHOLESOME ESSENTIALS® Puppy Chicken, Whole Brown Rice & Oatmeal Formula Dog Food. Moisten the food until the puppy no longer has sore gums and has sufficient teeth to chew the kibble.
NUTRO® Dog Food Body Chart
Underweight Dog Idealweight Dog Overweight Dog
Underweight Ideal Weight Overweight
Increase the feeding amount to achieve an ideal weight.
Maintain feeding at the current level.
Decrease the feeding amount to the lower range of target weight within the age category.
Calorie Content
Metabolizable energy 3729 kcal/kg, 384 kcal/cup (calculated)
Nutritional Adequacy Claim
NUTRO® NATURAL CHOICE® WHOLESOME ESSENTIALS® Puppy Chicken, Whole Brown Rice & Oatmeal Formula Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth, gestation and lactation.

Product Reviews

Rated 4.9 out of 5 by 90reviewers.
Rated 5 out of 5 by Great Product My australian shepard puppy has been eating natural choice puppy since I got him at 9 weeks old. He loves it and best of all its great for him. I was looking for a quality dog food without all the useless things in many dog foods such as ground yellow corn and animal digest. He is growing like a weed and his coat is beautiful. If you are looking for a quality dog food you can't go wrong with natural choice I will never feed my dog anything else. February 17, 2011
Rated 5 out of 5 by Excellent product for puppies Since our last dog was also a Basset Hound, we immediately knew that we would be introducting our newest family member, Maggie, the Basset Hound to Nutro Puppy food. With Nutro, I always see a significant improvement with the puppy's coat. A Basset Hound typically sheds a LOT, but this is decreased by feeding them Nutro. I have tried grocery store brand dog foods in the past, but the coats are not shiny and the shedding is unbelievable! I'll stick to Nutro!! Our dogs have always shown great strength and good health by eating Nutro puppy food as well. Maggie will be raised solely on Nutro! February 17, 2011
Rated 5 out of 5 by Health puppy I purchased my schnoodle three months ago..her coat was pretty, but not like it is now. A friend recommended nutra dog food. At first i thought well "whats the difference" but there is! Her coat changed, it gat shiner, and she was full of energy. I know the dog food is good too because my older dog went from another brand to Nutra,,even his coat is shiner,and he acts like a "puppy" again. There breath is better too. This brand I recommend for any dog owner. with any kind of dog!!! February 17, 2011
Rated 5 out of 5 by Easy and good! This food has kept our puppy healthy and happy! It is the only food recommended to us and we have stayed with it. February 17, 2011
Rated 5 out of 5 by Sasha the mini Schnauzer loves it. We have a 7month old mini Schnauzer. We started her on a brand recommended by the vet. After about 3 months we switched to Nutro. Initially I thought the food was a little pricey so we switched back to the original. Well for 2 days our puppy refused to eat her food. So we bought another bag of Nutro and placed it on one half of the bowl and the other brand on the other half. She smelt both first and ate all of the Nutro and left the rest. What a picky puppy. So we buy Nutro only. February 17, 2011
Rated 5 out of 5 by Excellent Product Very Healthy My cocker Spaniel Puppy has been on this food from the beginning of her solid food life. because she is a cocker spaniel she has sensitivities that are inherent to the breed. skin, eyes, joint health, heart health and food sensitivities. My puppy is doing great. Her skin is in excellent condition her coat is shiny and her eyes are beautiful. She has not had any tummy upset that can occur with other foods. The ingredients in this are very healthy, not a lot of additives and she loves it. It also fits great in her Kong. she loves to eat it out of there. She thinks the kibbles are treats. what she doesn't know won't hurt. We are thankful that Nutro cares enough to make such high quality food. we wouldn't give her anything else. thanks Nutro for taking such good care of my puppy. February 17, 2011
Rated 5 out of 5 by This gives my puppy so much energy! Before I stared using Natural Choice, Melbourne was having a lot of stomach issues and didn't have nearly as much energy as she did before. She was always going into the backyard and eating grass to throw up her food. As a pet parent, this was sad to see! I went to the pet store by my house, and they recommended the Nutro products to me. Since then, Melbourne has had little to no stomach issues, has been growing like crazy, and has had (too much) energy! I love my little nugget and I will always feed her Nutro from now on! She loves the taste and the small bites much more than other foods and I love how easy it is on her stomach and how happy it makes her! A happy puppy makes a happy pet parent! Thanks Nutro! February 17, 2011
Rated 5 out of 5 by Great food for sensitive tummies! My boxer has a sensitive stomach and this food had his tummy issues cleared up within 3 days. Great food! February 17, 2011
Rated 5 out of 5 by Results! I have loved seeing the results when I got my puppy (an Australian Shepherd) and switched him over to the NC small bites Chicken and Rice. When I first got him I had quite a bit to clean up before the kids could go out in the yard to play, now I have half that amount and it is great! I also love how it has kept his coat so nice and healthy looking too. For a puppy coat that loves to mat and tangle it has been pretty easy to maintain. Thanks Nutro for making quality affordable! February 17, 2011
Rated 5 out of 5 by Nutro is a great source of nutrition. When we added our dog, Darla, to our family we wanted her to be healthy just like all the other members of our family. She was originally on another dog food and became quite ill. After some suggestions from other pet owners and some research, we decided to try Nutro. Since Darla has been on Nutro, almost a year now, she has a beautiful coat, she is active, and always gets a clean bill of health from the vet. We always get stopped on our walks and complimented on how beautiful Darla is and are asked what kind of dog food we feed her. We are always proud to brag about the Nutro brand. February 17, 2011
Rated 5 out of 5 by My puppy loves this product I like this product because it does not prdice a lot of waste from the dog. His skin and coat is in great shape and he never leave any in his bowl. I also got the puppy treats and use them as a training aid. February 17, 2011
Rated 5 out of 5 by Love this dog food! When I first adopted my dog, Oscar, he came already eating Nutro dog food. I had originally intended to switch his food, but he did so well with it, I soon changed my mind. He is so full of energy, has not been sick, and has such a shiny coat! In my recent decision to switch him from puppy food to adult food, I had no doubt in my mind that he would continue eating the Nutro brand dog food! February 17, 2011
Rated 5 out of 5 by this product gives great results I breed long coat chihuahuas and feed this to the puppies, and it meets all their needs, but the main thing I have noticed is the condition of their coats. Very full, soft and shiny. I recommend this to all the new owners. February 17, 2011
Rated 5 out of 5 by This is the only food that my puppy can tolerate. I tried a couple different foods before trying Nuturo. I did not feel that my puppy was getting adequate nutrition from the other foods. He experienced vomiting during my experimenting with different brands.Jackson loves his food, tolerates it well and is a very happy puppy now. February 17, 2011
Rated 5 out of 5 by Best Puppy Food I have found for my rescue pups! This is the best puppy food I have found for my rescue pups. These puppies all come from various situations. Some from the streets, some from the shelter, and some are owner relinquished. Nutro Natural Puppy small bites chicken, rice, and oatmeal is the only puppy food that seems to agree with the digestive system of all my rescue pups. Never have any stool problems when I put them on it and this is such a relief. I would recommend this product to anyone who has a puppy with a sensitive stomach. I also like the fact that I can always get coupons for this food to give to my adopters, as well as for our group as we are 501 (c)(3) non-profit charitable organization (all volunteer/all breed dog rescue) we do not have the means to pay full price for good foods like this. Most of my adopters stick with this food because their puppies have been on it and are doing so well on it. We have adopted out over 200 puppies and sent this food home with the new owners. This is a GREAT puppy food! February 17, 2011
Rated 5 out of 5 by Great healthy puppy food Our new puppy has loved this food because of the small kibble and the great taste. We feel good because it is healthy and need to be careful to not over feed because he loves it so much. February 17, 2011
Rated 5 out of 5 by Best food yet for puppies I had been using your large dog food with chicken and rice for some time and I started to raise Puggle puppies. I thought since your older dog food did so well on my dogs that I would see how good the puppy food was. All I can tell you is this, my puppies never looked better, they always looked well fed and their coats were beutiful. anyone coming to my home to see a puppy were amazed on how nice the coats on the puppies were. They were soft, shinny and show very little signs of shedding. I stress to each person who ever received one of my puppies that to keep the puppy healthy and happy to continue this food. I am going on sixty years old and have had dogs all my life and one thing I have learned that it is easier to keep a dog healthy by feeding it right and that means less unneccessary vet visits. I get compliments all the time on my puppies looks and I even show them the older dogs and how great their coats are too. When people see for themselves they are hooked. February 17, 2011
Rated 5 out of 5 by Best Puppy Food! I am active in Rescue and foster a lot of puppies. I have tried a number of puppy foods and get the best results from Nutro Natural Choice Small Bites Puppy Chicken Meal, Rice and Oatmeal Formula Puppy Food. Within just a few days of eating Nutro puppy food there is a noticeable difference in coat and stool quality. I recommend Nutro to all of my adopters. February 17, 2011
Rated 5 out of 5 by Healthy and happy! A little over a year ago I adopted a 9 week old Morkie puppy. He was teeny (1.8 pounds at that time, has now grown to 7 pounds) and as a first time dog owner, I really didnt know what to feed him. I went to the pet store and purchased Purina Puppy Chow- a big name brand like that must be the best, right?He quickly began getting sick and throwing up. Often times it would be undigested dry food. We started soaking the food in water first and mixing with wet (also Purina), at the recommendation of our vet and he was still getting sick. That's when I turned to Google to research dog food for small breeds.To say I was horrified by what I found is an understatement. I couldn't believe the things that some companies put in their dog food. I wouldn't feed my child by-proudcts and *blech* animal digest, so why in the world would I feed it to my dog- who is just as much part of the family? After a lot of research and talking to local vets, trainers, etc. I settled on Nutro Natural Choice Small Bites.It is the PERFECT size for small dogs and Asher took to it right away. He hasnt been sick since we switched! We also added Nutro wet food (in the trays- its not a mash up of mystery meat- it has vegetables you can SEE and identify) and Nutro treats. I have seen a huge change in him since we made the switch- overall he is healthier, his coat is thicker and much shinier. His teeth stay MUCH MUCH cleaner and he is just a wonderful, active little guy!Is it a bit more expensive? Yes, but exactly that, a BIT. And, if you visit their website you can get coupons (I got a coupon for $10 off a bag, which meant a free bag for me!) and they have a club where if you buy a certain amount of bags you get one free. Join their email list and get coupons often.Whether you chose Nutro or not, I beg of you- please read the ingredient label of food before you feed it to your pet! It shouldnt have by products or animal digest in it. And corn/grains shouldnt be listed first- meat should! See for yourself- google dog food and research yourself. I guarantee you that you will switch! February 17, 2011
Rated 5 out of 5 by Love this product!!! I have been feeding my dog this type very since he was old enough to leave his mom.He loves it!!He is a Shih-zu and his fur is so soft.His skin is not dry which I know can happen with other brands of dog food.It is very easy on his stomachand he stays full longer.When he reaches a year I will switch to to the adult type of this brand. I love this product!!! February 17, 2011
Rated 5 out of 5 by Great for sensitive pups! Our adopted cockapoo puppy, Molly, was ill in and out of the animal hospital before we adopted her. Her foster family had tried all kinds of tricks to get her to eat solid food, to no avail. We, too, tried several recommended brands, but they all seemed to cause stomach problems and she would flat-out refuse to eat them. Then we found Nutro Natural Choice Chicken, Rice, and Oatmeal. She loves it, and no more stomach problems! February 17, 2011
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