For Dogs

WHOLESOME ESSENTIALS® Puppy FoodChicken, Whole Brown Rice & Oatmeal Formula

Make sure your puppy gets off to a healthy start with a natural puppy food designed for growth and development. NATURAL CHOICE® WHOLESOME ESSENTIALS® Puppy Formula contains real, farm-raised chicken with amino acids necessary for building muscle and maintaining a healthy metabolism. We’ve also added oatmeal for sensitive stomachs, whole brown rice for better nutrient absorption and a precise balance of calcium and phosphorus to help build strong bones and teeth. Our premium puppy food provides the long-term benefits you want and real results you can actually see.

Package Sizes Available: 5 lbs., 15 lbs., 30 lbs.

Overview and Key Benefits

  • Real Chicken Is the #1 Ingredient
    Real Chicken Is the #1 Ingredient
    Our #1 ingredient is great-tasting, U.S.-farm-raised chicken, which delivers the amino acids necessary to build muscle and maintain a healthy metabolism.
  • Omega-3 Fatty Acids for Healthy Growth
    Omega-3 Fatty Acids for Healthy Growth
    Our SMART START® Formula provides omega-3 fatty acids — EPA and DHA — that are essential for early growth and development.
  • Whole Grains for Better Nutrient Absorption
    Whole Grains for Better Nutrient Absorption
    Whole grains, such as whole brown rice and oatmeal, improve nutrient absorption and digestion for puppies with sensitive stomachs.
  • Strong Bone Development
    Strong Bone Development
    We include a precise balance of calcium and phosphorus that builds strong bones for life.
  • Guaranteed to Improve Skin and Coat
    Guaranteed to Improve Skin and Coat**
    Patented levels of omega-6 fatty acid (linoleic acid), zinc and B vitamins promote healthy skin and a soft, shiny coat — guaranteed.
** Complete satisfaction or your money back
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Ingredients and Guaranteed Analysis

Nutro Food
See the back of this package in stores for the approximate kibble size.
Guaranteed Analysis
Crude Protein (min.) 27.00%
Crude Fat (min.) 16.00%
Crude Fiber (max.) 3.00%
Moisture (max.) 10.00%
Linoleic Acid (min.) 3.50%
Calcium (min.) 1.00%
Phosphorus (min.) 0.90%
Zinc (min.) 250 mg/kg
Vitamin E (min.) 250 IU/kg
Niacin (min.) 250 mg/kg
Ascorbic Acid (Source of Vitamin C) (min.)* 50 mg/kg
Biotin (min.)* 2.5 mg/kg
Docosahexaenoic Acid (DHA) (min.)* 0.10%
Eicosapentaenoic Acid (EPA) (min.)* 0.05%
Omega-3 Fatty Acids (min.)* 0.15%
* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
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Feeding Guidelines

Transitioning to Our Products
If switching to this formula or feeding NATURAL CHOICE® Dog Food for the first time, we suggest you blend increasing amounts of the new formula with your old food for six days.
Read Our Transition Article
Feeding Guidelines
These are the recommended feeding ranges for puppies. These guidelines should be adjusted as needed to obtain optimum weight.

Puppies: From 3 to 5 weeks of age, moisten food and feed frequently. From 6 weeks of age, feed the suggested amount in three meals per day until 6 months of age, then twice daily until 12 months.

Pregnant Bitches: During pregnancy, offer 50% more than the amount shown for puppies 29 to 52 weeks of age.

Lactating Bitches: Offer at least two to three times the amount shown for puppies 29 to 52 weeks of age.

If feeding NUTRO® NATURAL CHOICE® Dog Food for the first time, we suggest you blend increasing amounts of NUTRO® NATURAL CHOICE® WHOLESOME ESSENTIALS® Puppy Chicken, Whole Brown Rice & Oatmeal Formula Dog Food with your old food for six days. Keep fresh drinking water available at all times, provide plenty of exercise and see your veterinarian regularly. Serve dry or lightly moistened. To help maintain freshness, we recommend sealing the bag tightly and storing it in a cool, dry location.
Puppy Age — Suggested Amounts to Feed Per Day (Cups)
6 – 11
12 – 16
17 – 28
29 – 52
Up to 5 lbs. 1 – 1 1/8 3/4 – 1 3/4 – 1 1/2 – 3/4
10 lbs. 1 2/3 – 1 3/4 1 1/2 – 1 2/3 1 1/4 – 1 1/2 1 – 1 1/4
15 lbs. 2 1/4 – 2 1/3 2 – 2 1/4 1 2/3 – 2 1 1/3 – 1 2/3
25 lbs. 3 1/4 – 3 1/2 2 3/4 – 3 1/4 2 1/2 – 2 3/4 2 – 2 1/2
35 lbs. 3 2/3 – 4 3 1/4 – 3 2/3 2 1/2 – 3 1/4
45 lbs. 3 3/4 – 4 1/3 3 – 3 3/4
55 lbs. 3 1/2 – 4 1/2
† Use a standard 8-oz. measuring cup, which holds 3.64 oz. of NUTRO® NATURAL CHOICE® WHOLESOME ESSENTIALS® Puppy Chicken, Whole Brown Rice & Oatmeal Formula Dog Food. Moisten the food until the puppy no longer has sore gums and has sufficient teeth to chew the kibble.
NUTRO® Dog Food Body Chart
Underweight Dog Idealweight Dog Overweight Dog
Underweight Ideal Weight Overweight
Increase the feeding amount to achieve an ideal weight.
Maintain feeding at the current level.
Decrease the feeding amount to the lower range of target weight within the age category.
Calorie Content
Metabolizable energy 3729 kcal/kg, 384 kcal/cup (calculated)
Nutritional Adequacy Claim
NUTRO® NATURAL CHOICE® WHOLESOME ESSENTIALS® Puppy Chicken, Whole Brown Rice & Oatmeal Formula Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth, gestation and lactation.

Product Reviews

Rated 4.9 out of 5 by 90reviewers.
Rated 5 out of 5 by Best Food Great food for my puppy Border Collie. She loves and it makes her coat look beautiful. It also makes her feces look hard and gold. I definitely recommend it! February 18, 2013
Rated 5 out of 5 by Puppy Best dog food only feed my puppy Nutro nothing else January 16, 2013
Rated 5 out of 5 by Not a favorite flavorD My baby Taz doesn't seem to like the flavor of this food. I spend a lot of time coaxing him to eat. I wish there more flavores to choose from. I defiantly want to keep him on this food because he is a very healthy 7 month puppy and because my older boys are doing great on the senior food January 5, 2013
Rated 5 out of 5 by GREAT FOOD GREAT FOOD!!! HAPPY DOG!!!! HAPPY OWNER !!! THANKS NUTRO September 8, 2012
Rated 4 out of 5 by Good food but puppy doesn't like it My puppy has been eating this food ever since she was born, but I have a feeling she's getting bored of it. She doesn't touch it at meal time and she's getting really skinny so im thinking of switching the food. This product is a little on the expensive side, but if my puppy liked it I would buy it forever! June 30, 2012
Rated 5 out of 5 by Puppy Max Stength! I have a lab/border collie mix and she loves this food. She's a very active puppy and loves when its meal time. I can really see how healthy she is and I would recommend this product to anyone. Thanks! June 14, 2012
Rated 5 out of 5 by Great for upset tummies. We switched our 12 week old beagle pup to blue chicken and rice puppy food. We kept hearing how good it was and we wanted the best for our dog so we switched.Our beagle started getting VERY loose stools and was going to the bathroom 4 times a day. We are switching back to the Nutro puppy food. I dont know if its the oatmeal that makes the difference or what but it does better for our dog. March 25, 2012
Rated 5 out of 5 by Loves his Nutro! Our boston terrier puppy Max has been on Natural Choice Smart Start for the last 5 weeks. He absolutely loves it! Bostons are naturally very gassy dogs, and it was terrible with a Pedigree brand puppy food that we originally bought for him. After talking to a helpful Petsmart employee, i purchased the new Nutro Natural Choice. He has much less frequent gas and its not as smelly. I will keep him on Nutro dry and wet food forever. Great food that produces a beautiful coat, impressive growth, and wonderfully fun mental sharpness. He's such a smart boy!! January 21, 2012
Rated 5 out of 5 by From Bad to GOOD! My pup went through all the "major" food brands but always experienced vomiting and loss of appetite .. he even go diarrhea with Blue Buffalo. but once we switched to Nutro he was perfectly fine! almost two years now and he's on the adult food and happier and healthier than ever :] December 30, 2011
Rated 5 out of 5 by Very happy with this product My miniature schnauzer puppy loves this food. He is healthy- at an excellent weight with super high energy- and this high quality food certainly has alot to do with that. I would certainly recommend it and I will continue to feed my dog the Nutro brand as he reaches adulthood as well. October 25, 2011
Rated 5 out of 5 by Fantastic My Basset Hound/Shar Pei mix puppy loves this food, and his vet swears he is one of the healthiest puppies he's seen, and attributes that to this food. His coat is gorgeous and he's as happy as can be. October 22, 2011
Rated 5 out of 5 by Puppy had no problem switching from Wet to Nutro! We have a 7 week old Beagle Pup that wouldn't eat the breeders recommended dry food. Wet food was the only thing she would eat, but after speaking to one of the Pet store associates about Natural Choice and how healthy it is for young small dogs, we decided to give it a shot. Bailey (the beagle) loves her new bites and both my fiance and I are happy we've made the switch. Thanks so much! Great Product! October 12, 2011
Rated 5 out of 5 by Best Puppy Food! We just brought an 8 week beagle home and we were trying to decide which food to start him on. A very nice lady at Petsmart from Nutro advise of all the benefits of the food and how healthy it would make our pup. He didn't want to eat the food that we got from the breeder, but he loooves his Nutro!! thanks! September 26, 2011
Rated 5 out of 5 by My picky eater loves Nutro We recently added Milo a golden retriever puppy to our family and was feeding him Purina puppy chow. After a few days he became picky and would only eat his food with chicken stock! When I switched to Nutro small bites he was getting excited just smelling it, and ate a whole bowl in less then a minute! No chicken stock required :) September 16, 2011
Rated 5 out of 5 by Small bites is a hit with our new puppy I recently added a Golden Retriever puppy to our family. Gracie is a wonderful little girl who devours the Small Bites puppy food. Most importantly, when our vet calculated Gracie required 750 kcals per day, I had already thrown the packaging materials away so I went onto this site and was able to quickly determine we are not feeding her quite enough for her size. Thank you for providing this information on your website! A great help and Gracie will be happier with more kibble! July 27, 2011
Rated 5 out of 5 by Nutro is the Best I am very pleased with this product. My puppy loves this and he is so healthy.His coat shines and I am giving him something that is healthy for him.Thanks Nutro June 15, 2011
Rated 5 out of 5 by Coats that shine My new puppy has vitality, health, and happiness that shines clean through him. Nutro is a reliable product that supports good health for my family members longevity and well being. His coat glistens in the sunshine as he rockets around the yard. April 3, 2011
Rated 5 out of 5 by My puppy loves this food! I adopted my puppy AnnaBelle, from the C.S.R.A. Humanes Society when she was 8 weeks old. She was eating PuppyChow then which I quickly switched her from to Natural Choice puppy food.She is 4 mos. old now and dances a jig everytime I get her bowl of food ready. I can tell she really enjoys it. Her coat is really shiny too. I feel she is getting alot of healthy nutrition from your food. I wll be going to Pet Smart tomorrow for another bag.Thanks for a great product! March 17, 2011
Rated 5 out of 5 by Sherlock's Puppy Journey Sherlock's journey of puppydom started late October, 2010 when he was rescued from Interstate 20 just West of Atlanta and placed with an incredibly loving and caring rescue group. A few snaps from a photographer friend of him at a party and his adorable mug spread through Facebook world like wildfire. I saw him within minutes and having decided it was time to get back to being a dog-lover, filled out their application and told my husband we were going to just meet him. Well my husband knew it would be more than that and on Christmas Eve day we brought Sherlock home with us.Our first stop was to Petsmart to get Nutro Puppy Bites and toys, of course. This is what Royal Potcake Rescue group was feeding him and he loved it. Now almost 5 months later Sherlock is happy, healthy and has tons of energy and I attribute that to Nutro. We have since switched the cats over to Nutro as well and we have seen a marked improvement in them as well, Sinatra has way more energy, though nobody can stop Dameon from being ornery. Thanks Nutro! March 17, 2011
Rated 4 out of 5 by always happy to eat The person we got our pup from was already feeding him this brand and recommended it to us. He's never had any problems with this food and loves mealtime. We even use it in his "busy" toy where he pushes the chambered ball around to get the food out...great motivator inside!I had researched making my own food for the pup, but after feeling like there were too many variables (how do I know I have the right proportion of protein, fat, vitamins and minerals, etc) and further researching Nutro's ingredients, I gave up that idea and stuck to this food instead! March 15, 2011
Rated 5 out of 5 by Love the variety! My puppy loves this kind. She has had no problems with it. March 14, 2011
Rated 5 out of 5 by Great Starter Food Puppies love this, and keeps their puppy breath fresh. March 12, 2011
Rated 5 out of 5 by this product is great This prodect is great for my high energy puggle. He has no health issues. March 12, 2011
Rated 5 out of 5 by Outstanding We have a Sable and White Sheltie. We received him when he was nine weeks old. We started him on Natural Choice Samll Bites Puppy with a little water in the beginning. He was the smaller of the group at just five pounds. He seems to enjoy his kibble and eats well. The water mix was removed at about twelve weeks and now eats his food dry. He is now six months old and is twelve pounds and has tons of energy. He enjoys running and playing fetch. He has turned out to be a very nice little dog. I have no plans of changing from your brand. Thank you for your product and Casey thanks you as well. March 12, 2011
Rated 5 out of 5 by Excellent My puppy's coat is so shiny and smooth. I own Shelties which are known to shed terribly. But since I have used Nutro Natural Choice their shedding has cut down. I love Nutro! March 11, 2011
Rated 5 out of 5 by Nutro made the difference for my puppy!! We had a new Chiweenie puppy and she was about 5 months old at the time. Gracie is half daschund and half teacup chihuahua. She weighed about 3 pounds and would not eat. We were concerned of course about her health so we had tried everything to encourage her to eat. We were at PetSmart and had never heard of the NUTRO products at all. My husband had Gracie with him and he was letting her sniff the bags of various pet foods to see what she might like. Yes, we both know we are nuts about her, but had not had a puppy in a long, long time..So there we were in PetSmart going down the isles. We wound up in front of NUTRO products. There was a couple of bags of dry food that had been opened accidentally, likely when placed on the shelf and some of the food had spilled. My husband got some in his hand and Gracie loved it and gobbled it right up. She had never eaten any dry dog food like that beforel. We bought a bag and she continued to prosper and gain weight. She is still not a big girl, but weighs 6 pounds and is 2 years old. She is picky about her snacks, but enjoys the small, chewy NUTRO snacks as well.I would reccommend the NUTRO products to anyone seeking healthy foods for their pets. We continue to buy the products for our Gracie March 11, 2011
Rated 5 out of 5 by This product is great and healthy My puppy loves this kind which i gave to her only because she didnt really care for lamb flavor. March 11, 2011
Rated 5 out of 5 by Natural Choice is my choice I placed my puppy on Nutro instead of our regular farm store brand. The biggest difference was the stool!! Only twice a day instead of 4 or more. Her coat is so shiny and soft. I plan to start switching all our dogs over to the Nutro adult food. March 11, 2011
Rated 5 out of 5 by I wouldn't use anything else when I got my Shiloh ( a Shih Tzu) the bredder I brought him from recommends this brand and only this brand and now since I've had him is the only thing I feed him and he is very beautiful! March 11, 2011
Rated 5 out of 5 by Perfect size bites for tiny mouths Jasmine my 5 month old mini schnauzer loves this dog food. I tried other products and the bites were too big or too hard. They are nice and small for her tiny mouth. She even eats it as a snack . So this way she isn't tempted to eat human food. It is a good dog food that is natural and isn't full of ingredients that can harm a dog. March 11, 2011
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