For Dogs

Limited Ingredient Diet Puppy FoodLamb & Whole Brown Rice Formula

Puppies need a nutrient-rich, healthy puppy food with ingredients that help nourish growth. That’s why we use real Australian and New Zealand lamb and whole brown rice in our limited ingredient diet natural puppy food. It’s important that puppies get the optimal nutrition without added ingredients that could cause digestive problems. Our exclusive SMART START® Formula includes omega-3 fatty acids — EPA and DHA — which are essential for healthy growth and development. And, like all of our natural puppy food, this formula is fortified with vitamins, minerals and the perfect blend of nutrients. We guarantee a soft, shiny coat that makes a difference you can see.

Package Sizes Available: 5 lbs., 15 lbs.

Overview and Key Benefits

  • Real Chicken Is the #1 Ingredient
    Real Lamb Is the #1 Ingredient
    Real Australian and New Zealand lamb is our #1 ingredient. Along with whole brown rice, it provides optimal nutrition and easier digestion.
  • Omega-3 Fatty Acids for Healthy Growth
    Omega-3 Fatty Acids for Healthy Growth
    Our exclusive SMART START® Formula provides omega-3 fatty acids — EPA and DHA — that are essential for early growth and development.
  • Targeted Nutrition for a Higher Metabolism
    Nutrients for a Healthy Metabolism
    Our unique blend of essential nutrients, such as protein, fat, vitamins and minerals, fuels a healthy metabolism for optimal growth.
  • Strong Bones Development
    Strong Bones Development
    Our formula provides puppies with balanced calcium and phosphorus levels to build strong bones for a long and healthy life.
  • Guaranteed to Improve Skin and Coat
    Guaranteed to Improve Skin and Coat**
    Optimal levels of omega-6 fatty acid (linoleic acid), zinc and B vitamins promote healthy skin and a soft, shiny coat — guaranteed.
** Complete satisfaction or your money back
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Ingredients and Guaranteed Analysis

lmbrce kibble
See the back of this package in stores for the approximate kibble size.
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Feeding Guidelines

Transitioning to Our Products
If switching to this formula or feeding NATURAL CHOICE® Dog Food for the first time, we suggest you blend increasing amounts of the new formula with your old food for six days.
Read Our Transition Article
** Complete satisfaction or your money back
Feeding Guidelines
These are the recommended feeding ranges for puppies. These guidelines should be adjusted as needed to obtain optimum weight.

Puppies: From 3 to 5 weeks of age, moisten food and feed frequently. From 6 weeks of age, feed the suggested amount in three meals per day until 6 months of age, then twice daily until 12 months.

Pregnant Bitches: During pregnancy, offer 50% more than the amount shown for puppies 29 to 52 weeks of age.

Lactating Bitches: Offer at least two to three times the amount shown for puppies 29 to 52 weeks of age.

If feeding NUTRO® NATURAL CHOICE® Dog Food for the first time, we suggest you blend increasing amounts of NUTRO® NATURAL CHOICE® Limited Ingredient Diet Puppy Lamb & Whole Brown Rice Formula Dog Food with your old food for six days. Keep fresh drinking water available at all times, provide plenty of exercise and see your veterinarian regularly. Serve dry or lightly moistened. To help maintain freshness, we recommend sealing the bag tightly and storing it in a cool, dry location.
Puppy Age — Suggested Amounts to Feed Per Day (Cups)
6 – 11
12 – 16
17 – 28
29 – 52
Up to 5 lbs. 1 – 1 1/8 3/4 – 1 3/4 – 1 1/2 – 3/4
10 lbs. 1 1/2 – 1 3/4 1 1/3 – 1 1/2 1 1/4 – 1 1/3 1 – 1 1/4
15 lbs. 2 – 2 1/3 2 – 2 1/8 1 2/3 – 2 1 1/3 – 1 2/3
25 lbs. 3 – 3 1/2 2 3/4 – 3 2 1/2 – 2 3/4 2 – 2 1/2
35 lbs. 3 1/2 – 4 3 – 3 1/2 2 1/2 – 3
45 lbs. 3 3/4 – 4 1/3 3 – 3 3/4
55 lbs. 3 1/2 – 4 1/2
† Use a standard 8-oz. measuring cup, which holds 3.64 oz. of NUTRO® NATURAL CHOICE® Limited Ingredient Diet Puppy Lamb & Whole Brown Rice Formula Dog Food. Moisten the food until the puppy no longer has sore gums and has sufficient teeth to chew the kibble.
NUTRO® Dog Food Body Chart
Underweight Dog Idealweight Dog Overweight Dog
Underweight Ideal Weight Overweight
Increase the feeding amount to achieve an ideal weight.
Maintain feeding at the current level.
Decrease the feeding amount to the lower range of target weight within the age category.
Calorie Content
Metabolizable energy 3813 kcal/kg, 393 kcal/cup (calculated)
Nutritional Adequacy Claim
NUTRO® NATURAL CHOICE® Limited Ingredient Diet Puppy Lamb & Whole Brown Rice Formula Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth, gestation and lactation.

Product Reviews

Rated 4.9 out of 5 by 44reviewers.
Rated 5 out of 5 by Love it!!! My sheltie loves this food. makes his coat look great. March 25, 2013
Rated 5 out of 5 by RM I work volunteer for a animal rescue in Minnesota this is a wonderful dog food for the pups and the adult dog brands,thank you February 18, 2013
Rated 5 out of 5 by Love this product ! Lamb and rice ! I have used Nutro lamb and rice adult food for over ten years! My first dog had a corn allergy. That was why I started buying it. She always loved her food. I have 3 other dogs now. I buy the puppy food and adult food. (Dry) my dogs and puppy love it. They are soft and shiny! I would reccomend it to everyone of my friends and family, and I do! January 27, 2013
Rated 5 out of 5 by Great Skin and Coat I switched my 6 year old Sheltie to Nutro Natural Choice for Sensitive Skin and Stomachs. He is allergic to most dog food and got terrible hot spots. He is gorgeous now! Shiny and healthy and he loves it.I just recently got a Pug-Zu pup and she will grow up with this great brand of healthy food as well.The Vet had recommended Science Diet, but why would I want to feed my baby a bunch of corn?? December 5, 2012
Rated 5 out of 5 by Pup loves it, can't find larger bags My puppy has been doing very well on this. But I can't find bags larger than five pounds. The chicken is easier to find. Why the problem with availability? July 4, 2012
Rated 5 out of 5 by Love it i give first times to my dog before he have hair pretty Coarse but now after 4 kg he have smooth hair and more soft as never be before i love 'in it right aways and keep give them and more to my 3 dog and suggest to a friends to try it :) i happy to choose the right ones to my babys October 12, 2011
Rated 5 out of 5 by One of the best I can say from seeing this product work first is once of the best. My puppy had the most coarse hair I ever felt. After changing his food over to Natural Choice Lamb and Rice for puppies...I could not believe that was the same puppy. His coat was so silky, shiny and so healthy looking. Thank you Nutro May 1, 2011
Rated 5 out of 5 by Perfect Finally!! I recieved my mini schnauzer from a breeder at 8 weeks of age. He is now 6 months old and has had food allergies to just about every brand I have tried (5 total) He was always itching and scratching and his coat was very dry and flaky.. At my wits end one day in the pet store a pet store associate recommended that I try this wonderful product because her terrier breeds had had the same problems and nutro lamb and rice had solved it. I purchased a small bag and to my amazement the puppy loved it! He has not had any itching or flaky skin since he has been on this product, and his coat is beautiful! He will stay on nutro natural choice forever! Thanks for such a wonderful product Nutro! April 16, 2011
Rated 5 out of 5 by Only food I will feed my aimals I have always given my cats Nataural Choice prodcts so it made sense to feed my new puppy the same food. They are aways healthy and it gives them beautial coats.We stared her out on the large breed formula because we were told she would be much bigger than she is. It was no problem switching her over to the lamb and rice formula. Thank you, Nutro, for having such a great product that has helped all of my animals live a long healthy life! March 13, 2011
Rated 4 out of 5 by Excellent Our dog tried this, and he loved it. Just as tasty as the chicken flavor. March 12, 2011
Rated 5 out of 5 by High energy Lab puppy Our Lab puppy, Thor, is a bundle of energy and his tail never stops wagging from the time he wakes up to the time he goes to sleep. He thoroughly seems to enjoy the puppy lamb and rice formula and at almost 15 weeks old, has gained weight on a steady basis. We are very pleased with his continued growth and health. Thank you. March 12, 2011
Rated 5 out of 5 by My puppy loves it! Although my puppy would probably eat anything, she really seems to love this particular food! She gobbles it down, her coat is so shiny, and she's so healthy! I love it and won't buy anything else! March 12, 2011
Rated 5 out of 5 by Generations of my dogs have loved it. Hands down, all my puppies have preferred this food. They like the taste, and I like the health benefits from it. The lamb & rice product is always their top choice within the brand also. When I switch them to the adult food, their continued choice is lamb & rice.Thank you for putting the dogs first. It's hard to imagine (being human) having to eat the same thing everyday for the rest of your life. However, my dogs are always happy at feeding time.One satisfied customer. March 12, 2011
Rated 5 out of 5 by Dog loves this food My dog loves the food, and her skin and coat are healthy and shiny. She likes small bites food pieces best. March 11, 2011
Rated 5 out of 5 by This product has a great variety. We purchased our first puppy in September 2010. She is a black lab and was 6 weeks old, she was from a litter of 13 and was the runt. The food that they had her on was not agreeing with her so we decided we needed to switch what she was being fed. We chose to try Nutro sesitive stomach and we couldn't be more happy that we did. Graice really loves the food and we had noticed a wonderful change in her skin and coat. It became so soft and shinny. I have heard that a good pet food can make all the difference in your pets health and appearance. Now I have experienced it first hand. And I highly recommend this food to my friends and family that have pets. Thank you for a wonderful product with a large variety. March 11, 2011
Rated 5 out of 5 by Beautiful Coat Our 6 month old all black Cockapoo has been eating Natural Choice Lamb Meal since we brought him home over 4 months ago. He has the most beautfiul, shiny coat of any dog I've ever seen. He's was also given a 100% bill of health from the vet and I would like to thank his diet as part of this. March 11, 2011
Rated 5 out of 5 by THIS PRODUCT SUSTAINS LIFE I have been a responsible breeder for 20 years. My first and still best Min Pin is stil alive going on 17 yrs old this June and still as active and healthy as a puppy. She has gone to the vet only for regular check ups. She runs, jumps, chases, and plays. I attribute all of this to Nutro Lamb and Rice Puppy food. Since we always have puppies in our home she would eat their food over her own adult food so I just went with it. She has had five litters all of which are healthy and alive, some close to 15 years old and still eating Nutro products. I insisted when I placed my puppies that they stay on Nutro food for at least the first year and giving them enough food to start out with (using the helpful puppy kits from Nutro) and now the majority of them are still feeding Nutro. All dogs from my breedings have healthy bones, teeth, and coats. Never have any of them had a skin problem. My dog has jumped out of a moving truck, ran after tractor trailers, swam across my neighbor's pool, gave the securtiy guard a run for his money around the airport as my dog chased the plane on the runway, and protected children from larger dogs in the neighborhood. Needless to say, we are not very popular on the block but the ones who understand the personality of a Min Pin love her and so do we. Yes, our old lady, Red Sonya has still alot of spunk. She does have good genes, but Nutro has sustained her life to the max. I highly recommend this food to everyone I speak to. March 11, 2011
Rated 5 out of 5 by This product is excellent. I started our puppy on Nutrro Puppy Food from the recommendation of the seller & have been very happy with it. She is growing very well & her coat is beautiful. March 11, 2011
Rated 5 out of 5 by My Puppy Loves it! I gave our chocolate lab to my husband last June for his birthday. After receiving Lincoln into our family we gave him ordinary puppy dog food, thinking he was receiving proper nutrition. A friend of ours introduced us to Natural Choice Puppy Lamb Meal & Rice formula, and Lincoln goes through a large bag every month! He loves the food and he does not even have the "wet dog" smell to him. I love giving him the food because I feel as if he is receiving nutrition I could not give him from any other dog food. Thank you for investing time and research into creating the most optimal food there is for our dog! He will be one on May 5, of this year and he will always eat Nutro dog food! March 11, 2011
Rated 5 out of 5 by Great Product ... My Puppy Loves It! I was worried that my puppy was not eating enough nor getting the nutrition that she needed. After a lot of research, I switched to Natural Choice Lamb Meal and Rice Formula and she LOVES it. Now, I no longer worry about her nutrition and feel confident with the quality of food she is now eating. March 10, 2011
Rated 5 out of 5 by Puppy Love I would not feed my puppy anything else. He loves it and he's growing great. March 2, 2011
Rated 5 out of 5 by Puppies Love this Food! I had used the large dog food with chicken and rice for when I had big dogs & now I have Pembroke Welsh Corgis that eat Nutro Mini Chucks. So when I started breeding I knew I want to stick with Nutro brand food. I now use Natural Choice puppy lamb meal & rice & the puppies love it. I have never had a problem with it. All I can tell you is this, my puppies never looked better, they always looked well fed and their coats are beautiful. Everyone who comes to my home to see a puppy have been amazed on how nice the coats on the puppies look. They are soft & shinny. I stress to each person who receives one of my puppies to keep the puppy healthy and happy & to continue with this food. I have had dogs all my life and one thing I have learned that it is easier to keep a dog healthy by feeding it right and that means less unneccessary vet visits. I get compliments all the time on my puppies and the older dogs and how great their coats are & how good they look too. When people see for themselves they are hooked. I highly reccommend this brand of dog food. March 1, 2011
Rated 5 out of 5 by Great for growing puppies I raise all my litters on this great puppy food. Chicken is a common allergen with my breed, and finding a puppy food that is both good quality and does not contain chicken can be a big challenge. I have to say that my puppies thrive on this food! They love the way it tastes and I love the nutrition that they're getting. February 28, 2011
Rated 5 out of 5 by Well-rounded nutrition The search for the right food for my boxer ended when we tried Nutro Naturals Puppy Food. Being a very high energy dog, she needs the nutrition of a puppy food but not lots of bulk that comes out as extra waste. She is finally keeping weight on, her coat looks beautiful, and gas and waste are under control. My vet agrees! I highly recommend this quality product. February 26, 2011
Rated 5 out of 5 by I'm sold on it and so is Puffin! A friend talked me into changing to another brand that she said has much better ingredients and a very well known brand. I went as far as bringing a bag of that food home. Before feeding it to my puppy, Puffin, I decided to do my own research first. After reading numerous information on studies that have been done and also advice from breeders and owners about their own experiences, I was shocked. When I made a list of ingredients those people said to avoid and I checked the ingredients in the new food I purchased, four of the first five listed were on that undesirable list. I found a total of six ingredients in it that I do not want to feed my puppy. Needless to say, I took that food back and purchased another bag of Puppy Lamb Meal & Rice for Puffin, which had none of those aforementioned ingredients in it. He is doing great, loves it and I will keep him on it. Thanks for a great product! February 23, 2011
Rated 5 out of 5 by One of the best dog foods on the market I have had Harley since he was 8 weeks old. He is an English Bulldog and the breeder had him started on Purina Puppy Chow, it was O.K. at first and his system tolerated it well. As he began to age, he started to get terrible tear stains. My Other English Bulldog did not have any so I bought every eye product out there to clean the tearstains including using peroxide and baby powder. I was at a loss, I decided to change his diet to the Nutro Lamb meal and rice. Within one month the tear stains went away, his stamina increased along with his build and stature. I would highly reccomend this food to any one and my only regret is not starting him on it sooner. February 18, 2011
Rated 5 out of 5 by This Product is healthy My dog has been eating Puppy Lamb Meal & Rice Formula Puppy Food for over a year and she will no try anything else. I have seen her grow and become strong and healthy over the course of a year. February 18, 2011
Rated 5 out of 5 by Great Nutrition All my dogs have been brought up on Nutro dog food and all have had healthy and happy lives. I have never had a digestion problem and the food gets eaten quickly and completely at feeding time. Truly a great product. February 18, 2011
Rated 5 out of 5 by she really likes it We have a foxhound. She has lots and lots of energy. It was very easy to adjust the amount of food she needed for activity and growth spurts. Always easy to digest. She has a shiny coat and no digestive issues. She is almost a year so I am looking into the other Nutro foods for her. Our last dog did much better when we put her on the silver senior dog food. February 18, 2011
Rated 5 out of 5 by the best dog food i have used hands down I raise pitbulls and English bulldogs I have used other brands of food and it just semed like all I was doing was feeding and cleaning after the feeding.switch to nuetro Puppy food and never looked back. Less clean up,dogs and puppies look so much healthier and I'm feeding this food February 18, 2011
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