For Dogs

Limited Ingredient Diet Adult Dog FoodLamb & Whole Brown Rice Formula

Using fewer ingredients can help reduce the likelihood of digestive problems and food sensitivities. That’s why NATURAL CHOICE® Limited Ingredient Diet Adult Dog Food is made with two primary ingredients: real, Australian and New Zealand lamb and whole brown rice. Our natural adult dog food has added vitamins, minerals and natural antioxidants that are vital for a healthy metabolism. Plus, the premium, natural ingredients we use can all be traced back to their source. The result is optimal nutrition your dog needs, a taste they enjoy and the visible health benefits you want. We guarantee it or your money back.

Package Sizes Available: 5 lbs., 15 lbs., 30 lbs.

Overview and Key Benefits

  • Real Chicken Is the #1 Ingredient
    Real Lamb Is the #1 Ingredient
    Real Australian and New Zealand lamb is our #1 ingredient. Along with whole brown rice, it provides optimal nutrition and easier digestion.
  • Great for Sensitive Stomachs
    Limited Ingredient Diet
    By limiting the number of ingredients, this nutritionally complete formula helps promote optimal digestive health in dogs with sensitive stomachs.
  • Promotes a Healthy Immune System
    Rich in Antioxidants and Immune Builders
    Antioxidants, such as vitamin C and vitamin E, help promote a healthy immune system and overall cellular health.
  • Guaranteed to Improve Skin and Coat
    Guaranteed to Improve Skin and Coat**
    Optimal levels of omega-6 fatty acid (linoleic acid), zinc and B vitamins promote healthy skin and a soft, shiny coat — guaranteed.
  • Quality, Natural Nutrition
    Simple Formula for Food Sensitivities
    Our formula is made without corn gluten meal, wheat or soy protein to reduce the likelihood of aggravating food sensitivities.
** Complete satisfaction or your money back
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Feeding Guidelines

Transitioning to Our Products
If switching to this formula or feeding NATURAL CHOICE® Dog Food for the first time, we suggest you blend increasing amounts of the new formula with your old food for six days.
Read Our Transition Article
Feeding Guidelines
These are the recommended feeding amounts based on the ideal body condition for adult dogs of various weights. Individual dogs’ energy requirements may differ. Adjust the amount fed to obtain or maintain your dog’s optimum weight. If feeding NUTRO® NATURAL CHOICE® Dog Food for the first time, we suggest you blend increasing amounts of NUTRO® NATURAL CHOICE® Limited Ingredient Diet Adult Lamb & Whole Brown Rice Formula Dog Food with your old food for six days. Keep fresh drinking water available at all times, provide plenty of exercise and see your veterinarian regularly. Serve dry or lightly moistened. To help maintain freshness, we recommend sealing the bag tightly and storing it in a cool, dry location.
Suggested Amounts to Feed Per Day (Cups)
Dog Weight Activity Level I
< 1 Hour/Day
Walking on Lead
Activity Level II
1 to 2 Hour(s)/Day
Playing Off Lead
Activity Level III
3 to 4 Hours/Day
Intense Training
15 lbs. 1 1 1/4 1 1/2
25 lbs. 1 2/3 1 3/4 2
35 lbs. 2 2 1/3 2 3/4
45 lbs. 2 1/2 3 3 1/3
55 lbs. 3 3 1/3 3 3/4
65 lbs. 3 1/3 3 3/4 4 1/3
† Use a standard 8-oz. measuring cup, which holds 3.42 oz. of NUTRO® NATURAL CHOICE® Limited Ingredient Diet Adult Lamb & Whole Brown Rice Formula Dog Food.
NUTRO® Dog Food Body Chart
Underweight Dog Idealweight Dog Overweight Dog
Underweight Ideal Weight Overweight
Increase the feeding amount by one activity level to achieve an ideal weight.
Maintain feeding at the current activity level.
Decrease feeding by one activity level or feed NUTRO® NATURAL CHOICE® Lite Dog Food to achieve an ideal weight.
Calorie Content
Metabolizable energy 3754 kcal/kg, 364 kcal/cup (calculated)
Nutritional Adequacy Claim
NUTRO® NATURAL CHOICE® Limited Ingredient Diet Adult Lamb & Whole Brown Rice Formula Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance.

Product Reviews

Rated 4.9 out of 5 by 512reviewers.
Rated 5 out of 5 by Nutro L&R is the best! Been feeding L&R since 1988 & won't change! Beautiful, shiny coats; nice solid stools - easy to pick up. Have fed it to a number of different breeds and they have all thrived on it. May 6, 2011
Rated 5 out of 5 by My dogs Love it! I have a 13 year old dog who was going down hill fast, for the last three months I've been feeding him the lamb and rice formula and he's now has more energy then he had two years ago, and his coat is great too. April 22, 2011
Rated 5 out of 5 by Second Dog and still loving it My first dog Rock (125lb Rhodesian Ridgeback) loved the formula. He passed away a year ago at age 17. Now we have a rescued West Highland Terrier who came to us with terrible skin problems, bad breath, and no energy. After two weeks on the Lamb and rice formula she's now a crazy intense hunter like she should be...Thank you your product. April 11, 2011
Rated 5 out of 5 by Great Food I love the lamb meal and rice formula! We started off with the senior food for our older dog who recenlty passed it was great also. The lamb meal and rice formula works wonders for the coat and is great source of energy. The only thing I liked more about the senior formula is it was better for the consumption of food, with the small hole in the center it helped the dogs to chew the food rather than just scarf it down and spit it back up. March 30, 2011
Rated 5 out of 5 by Great Product - No Junk Fillers! Been using it for 13 yrs. Never a problem.. Recently switched to senior blend. March 29, 2011
Rated 5 out of 5 by This is an excellent product. We started using Nutro when we adopted a rescue puppy. This was the food that was recommended by the Rescue. We have a Golden/Great Pyrenees and a Golden Retriever. They prefer the large breed small bites. March 25, 2011
Rated 5 out of 5 by skin problems gone! I started using this product after my rottweiler broke out in "hot spots" with the return of warm weather each year. The corn and grain products used fillers in other products were the cause of his problems. Now hIs coat is beautiful, no more dermatology problems , he is strong and healthy and no more itching. What a great way to ensure the health of my pet. March 24, 2011
Rated 5 out of 5 by Well worth the money! This product is amazing! I started using it because they donate a tremendous amount of free food to local pet rescues. I'm so glad I did! It is much healthier than the majority of other dog foods available out there. Our loved ones deserve the best! :) March 22, 2011
Rated 5 out of 5 by This product produces great results! I already had 4 dogs that I was feeding this brand to & a neighbors dog started jumping my 6' fence to hang ourt with my dogs. He was kind of the "neighborhood nuisance" , (not nuetered & always where he didn't belong.) For the longest time I did not feed him or let him in my house. So he would stay all day long & go home to eat only & then back 1st thing in the morning. I could not keep him "out" of my yard, so I left a nice letter for the owners suggesting we "talk" & find a solution. They never responded, so after 2 months I started feeding him (Murphy) & letting him in the house as I did not have the heart to keep him out anymore when my dogs came in for the night. It only took about 2 months getting the Lamb meal & Rice Formula for me to start noticing a HUGE difference in his coat & his overall health. His coat (prior to me feeding him) was dingy & matted. I couldn't even get a brush through it. After the two months of him being fed your product his coat took on a beautiful sheen & became very easy to brush. Plus his energy level increased. I knew it had to be finally getting good food. Eventually the original owner saw me at the mail boxes & told me to "just keep him because he obviously liked me better because he no longer came home." During that time I had also had him neutered & updated his shots. As if I "needed" a 5th dog? But Murpghy is now a very happy member of our family & I spend more money feeding my animals than I do on groceries for myself for sure, but it is well worth it to know they are getting the best!!! March 20, 2011
Rated 5 out of 5 by This is just a straight forward good product I have tried many different dog foods to see what is out there but always come back to Natural Choice. My dogs ( Shorthair and Lab) always look good when feeding it and they love the taste. I have owned dogs for over 40 years and have probably been using Natural Choice for 20 years or so. There is just a drop off in my dogs when I try one of the Super Market brands. I have learned my lesson. Thanks for a great quality product.Loren March 18, 2011
Rated 5 out of 5 by For picky pets My lab is very picky when it comes to dog food and she just loves this food. March 18, 2011
Rated 5 out of 5 by My English bulldogs Love it! I have English Bulldogs and after spending years of dealing with their "gas" problems I decided, "Thats It! I'm finding a better food!" These dogs can clear a room in 2 seconds after "letting one loose"!I checked out several different premium brands and tried Nutros Lamb and Rice (in the dark green bag). After several days, I realized there was a huge reduction in their flatulence. Amazing!! After a couple of months I also noticed less shedding, a glossier coat, and they didn't seem to need to eat as much.At 6 months of useage I went in to my local petstore to pick up a bag and a demo rep from Blue Buffalo dog food gave me a coupon for a free 20# bag of food. I still bought my Nutro formula but thought, hmmm, it's free.. I'll check it out. Took it home and the bulldogs turned up their noses at it!!! They LOVE their Nutro formula!And hey, for me, no more getting gassed out of my own home! I highly recommend this brand to everyone. March 17, 2011
Rated 5 out of 5 by Special needs pooch loves it My dog was adopted a year ago. He is approaching 2 years old now. He is special needs. I have purchased several diferent types of high end dog food. I believe he deserves the best. Food with a lot of fillers and wheat and corn in it cause several stools a day and a sensitive stomach. He also coughs and chokes easily. The high quality of this food treats his body extremely well. He went from having 3-4 stools a day, to one or two...this makes "Mom" happy! The bite size is easy for him to handle without choking or coughing if he eats too fast. He is the type of dog that can get bored with his food, but so far he is very happy eating this. The small size also fits well into interactive toys that hold treats or food. Because he enjoys the food so much, he doesn't mind if it's in his treat toy. I'm confident that he will continue to enjoy this food, or will equally like other flavors of it. He also enjoys the Natural treats! Thanks for such a great product. March 17, 2011
Rated 5 out of 5 by This is a wonderful product for sensitive stomachs Our lab had been having multiple issue with scooting and itching. Once we changed her diet to a sensitive formula she seemed better in a week. We had used Nutro for quite some time since she had been a bit overweight. Since we had such success with the weight management formula I knew this would do the trick and it worked wonderfully. Thanks Nutro for such great products. March 17, 2011
Rated 5 out of 5 by This product is perfect We have been feeding Lamb/rice meal to our dog hisentire life. We feed him exactly what is recommended and seems to have always been satisfied. We used to use Purina for our other dogs but they were not as healthy as this dog. The vet has always said that he is perfect weight. He has a very nice shiny, healthy coat and strong teeth. He is very high energized also. We have to give credit to the food for all these qualities. I would recomment Nutro Lamb and rice formula to any one that really cares for their family dog!!! March 17, 2011
Rated 5 out of 5 by Wonderful Dog Food Ever since I switched my Chesapeake Bay Retriever, Isabel, and English Bulldog, Matilda, to the Nutro Natural Choice dog food I have witnessed several changes. Not only do they obviously enjoy the flavor of eating the Nutro lamb and rice, but also I have noticed improvements in both dogs' fur coats. Their coats both seem shinier and less dry on a daily basis. I wish there was one food I could eat to make me look that good! Nutro Natural Choice is the first recommendation I make to any friends or family that adopt a new pet and will always be my first choice for a beloved animal. March 16, 2011
Rated 5 out of 5 by Good food = happy dog I have a two year old black lab that gets compliments on her beautiful, shiny coat on a weekly basis. She is a very happy, healthy girl. I believe you get out what you put in. I feed my family healthy food and Lily is a big part of my family so why shouldn't she get the best food too? March 15, 2011
Rated 5 out of 5 by great food We have a 6 year old springer spaniel and started using this when she was about a year old. I don't have anything else to compare it to, but she has been healthy and happy from the beginning. Since this and a milk bone treats are pretty much the only things that she eats, I have to assume that the food is at least partly responsible. When they have a limited diet, it makes sense to me to make sure that you are feeding them a quality dog food. The cost of this food has gone up significantly since we started using it, and I have often thought about switching her. So far, I have been able to rationalize the cost because she is healthy, and if you break it down to a per-week cost, it isn't horrible especially when compared to any of the other lamb/rice foods, since I wouldn't want to completely change her diet. March 15, 2011
Rated 5 out of 5 by Great skin again Back in the year 2000 my dog Rocky had bad skin and scratched all the time. He had a problem with flees which I took care of with a popular brand of flee protection drops. Rocky's skin still had problems. I took Rocky to the vet's office and they told me that Rocky could have a food allergy. They introduced me to Natural Choice Lamb and Rice Formula. Rocky's skin cleared up and he's been served the same food ever since. Rocky is now 13 years old and very happy. March 15, 2011
Rated 5 out of 5 by Our dogs love it! We have three bulldogs and a chihuahua and they all enjoy the Natural Choice Lamb and Rice formula. Because bullies are known to have allergies and gas issues, we have been very selective with the food we feed. We have had no problems with this product ever! We recommend it to everyone. we even have our veterinarian recommending it to his clients. March 14, 2011
Rated 5 out of 5 by Food for life... Our 12 year old Portuguese Waterdog has been eating the lamb&rice since she was a puppy (and she still acts like a puppy!). She still plays hard fetching either on land or in the water. Coat has been great with no issues from the food and her weight is right on target. A cup and a half of feed a day keeps her at ~45 lbs. She does enjoy an occasional piece of fruit or vegetable as a snack... a true omnivore! Whenever we have an apple, orange, banana, or salad, she is alway waiting on her bed for her piece (likes ice cubes as well!). I have also used the lamb&rice treats as well but I usually break them into 2-3 pieces. I appreciated quick feedback from Nutro to a question whether I needed to move to a senior feed. Your answer that the lamb&rice was an "all age" feed saved me spending unnecessary money on the senior feed. Keep up the good work! March 14, 2011
Rated 5 out of 5 by Great Meal My bulldog (Peggy Sue) will simply not eat anything else. I tried to switch her several years ago and she would not have anything to do with the change. Keep up the good work. Semper Fidelis & Stay Motivated. March 14, 2011
Rated 5 out of 5 by great for coat I have trained and raised large breeds for 35+ years (Sheppards/Rotts) and have moved away from corn based products since some of my dogs showed a allergic reaction and dry skin..Since changing to the Nutro Lamb meal , their coat is much improved and their stool waste has been minimal...They really love it and even my older dogs seem to have more energy...I would recommend to anyone ..etm March 13, 2011
Rated 5 out of 5 by Well accepted by all our dogs! We switched our normal weight dogs to this Nutro product and they absolutely love it! March 13, 2011
Rated 5 out of 5 by High Quality Food - Great For Dogs With Allergies! I have had my dogs on this food for 10 years and will never deviate. When my oldest dog (a yellow labrador) was a puppy we thought we had her on a "premium" food. We were confused why she was itching so badly that the scratching created bald patches. We took her to the vet and discovered that she had a corn allergy. To my surprise, I learned that it is very hard to find a dog food (and treats) that does not contain corn because corn is a cheap filler. The "premium" dog food I had been giving her had corn products as the first 3 ingredients like so many other dog foods. After switching her to the Nutro Lamb Meal & Rice Formula, my puppies itching subsided, her bald patches filled in and she was able to enjoy life again. She is now 10 years old and looks and feels great. She is as energetic as ever! Now we have a 10 year old "puppy"! March 13, 2011
Rated 5 out of 5 by My dogs love it! When I open a bag of nutro my dogs, they sit patiently waiting for me to give them a scoop in their bowls where they quickly eat it up. March 12, 2011
Rated 5 out of 5 by This product has nutrition and good smell. My dog Hannah has been eating Nutro for many years now and she loves it. She is a healthy and active 9 year old. It smells good when I fix it for her and she seems to really enjoy the taste. I feel confident that any of the Nurto products she eats will give her the nutrition she needs to remain healthy and live a long life. Thank you Nutro for making such a good product. March 12, 2011
Rated 5 out of 5 by Take care of your dogs the natural way! My 3 american bulldogs are in excellent shape because they eat this excellent food made for all life stages ,which I love! I hardly ever take them to the vet because they are never in need thanks to the natural food they eat.Take care of them the natural way and you will see better results in the long run...After all pets are like people! March 12, 2011
Rated 5 out of 5 by No fear Even though my dog has no known allergies, ever since I switched to this product, she's had no real digestive or other issues, even when stressed (boarding, travel, etc.). Wonderful product, and I don't have to worry about changes to the product or potential inferior ingredients due to the company's reputation. March 12, 2011
Rated 5 out of 5 by Titan loves it We have a chocolate lab,Titan and a minature dachshund,Oliver aka lil' T, they both love Nutro products. We feed the lab large breed adult and lil' T small bites. They just love to try each others food sometimes they'll even forget about their own and scarf the others! It is so cute when we feed them because they both do a little dancing spin just knowing it's time to eat! Nitro has kept our dogs healthy for years and we hope to enjoy their company for many more! March 12, 2011
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