For Dogs

Limited Ingredient Diet Adult Dog FoodLamb & Whole Brown Rice Formula

Using fewer ingredients can help reduce the likelihood of digestive problems and food sensitivities. That’s why NATURAL CHOICE® Limited Ingredient Diet Adult Dog Food is made with two primary ingredients: real, Australian and New Zealand lamb and whole brown rice. Our natural adult dog food has added vitamins, minerals and natural antioxidants that are vital for a healthy metabolism. Plus, the premium, natural ingredients we use can all be traced back to their source. The result is optimal nutrition your dog needs, a taste they enjoy and the visible health benefits you want. We guarantee it or your money back.

Package Sizes Available: 5 lbs., 15 lbs., 30 lbs.

Overview and Key Benefits

  • Real Chicken Is the #1 Ingredient
    Real Lamb Is the #1 Ingredient
    Real Australian and New Zealand lamb is our #1 ingredient. Along with whole brown rice, it provides optimal nutrition and easier digestion.
  • Great for Sensitive Stomachs
    Limited Ingredient Diet
    By limiting the number of ingredients, this nutritionally complete formula helps promote optimal digestive health in dogs with sensitive stomachs.
  • Promotes a Healthy Immune System
    Rich in Antioxidants and Immune Builders
    Antioxidants, such as vitamin C and vitamin E, help promote a healthy immune system and overall cellular health.
  • Guaranteed to Improve Skin and Coat
    Guaranteed to Improve Skin and Coat**
    Optimal levels of omega-6 fatty acid (linoleic acid), zinc and B vitamins promote healthy skin and a soft, shiny coat — guaranteed.
  • Quality, Natural Nutrition
    Simple Formula for Food Sensitivities
    Our formula is made without corn gluten meal, wheat or soy protein to reduce the likelihood of aggravating food sensitivities.
** Complete satisfaction or your money back
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Feeding Guidelines

Transitioning to Our Products
If switching to this formula or feeding NATURAL CHOICE® Dog Food for the first time, we suggest you blend increasing amounts of the new formula with your old food for six days.
Read Our Transition Article
Feeding Guidelines
These are the recommended feeding amounts based on the ideal body condition for adult dogs of various weights. Individual dogs’ energy requirements may differ. Adjust the amount fed to obtain or maintain your dog’s optimum weight. If feeding NUTRO® NATURAL CHOICE® Dog Food for the first time, we suggest you blend increasing amounts of NUTRO® NATURAL CHOICE® Limited Ingredient Diet Adult Lamb & Whole Brown Rice Formula Dog Food with your old food for six days. Keep fresh drinking water available at all times, provide plenty of exercise and see your veterinarian regularly. Serve dry or lightly moistened. To help maintain freshness, we recommend sealing the bag tightly and storing it in a cool, dry location.
Suggested Amounts to Feed Per Day (Cups)
Dog Weight Activity Level I
< 1 Hour/Day
Walking on Lead
Activity Level II
1 to 2 Hour(s)/Day
Playing Off Lead
Activity Level III
3 to 4 Hours/Day
Intense Training
15 lbs. 1 1 1/4 1 1/2
25 lbs. 1 2/3 1 3/4 2
35 lbs. 2 2 1/3 2 3/4
45 lbs. 2 1/2 3 3 1/3
55 lbs. 3 3 1/3 3 3/4
65 lbs. 3 1/3 3 3/4 4 1/3
† Use a standard 8-oz. measuring cup, which holds 3.42 oz. of NUTRO® NATURAL CHOICE® Limited Ingredient Diet Adult Lamb & Whole Brown Rice Formula Dog Food.
NUTRO® Dog Food Body Chart
Underweight Dog Idealweight Dog Overweight Dog
Underweight Ideal Weight Overweight
Increase the feeding amount by one activity level to achieve an ideal weight.
Maintain feeding at the current activity level.
Decrease feeding by one activity level or feed NUTRO® NATURAL CHOICE® Lite Dog Food to achieve an ideal weight.
Calorie Content
Metabolizable energy 3754 kcal/kg, 364 kcal/cup (calculated)
Nutritional Adequacy Claim
NUTRO® NATURAL CHOICE® Limited Ingredient Diet Adult Lamb & Whole Brown Rice Formula Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance.

Product Reviews

Rated 4.9 out of 5 by 512reviewers.
Rated 3 out of 5 by Includes brewers rice & rice bran I have used Nutro lamb and rice for years but am switching. The reason is that they include too much rice in their formula with whole rice, brewers rice and rice bran as three of the top four ingredients. This probably means that rice is the number one ingredient rather than lamb meal. Moreover, studies now consistently say to avoid brewers rice and rice bran in pet food. Both are cheap byproducts and rice bran can also have high arsenic levels. So I am switching to a product that contains no brewers rice or rice bran. July 16, 2013
Rated 4 out of 5 by Good food I have been using the Lamb &: Rice for over 20 years and my dogs have lead long and healthy lives.Disappointed the bags are down to 30 lbs, a major inconvenience to large dogs owners. I am hesistant to keep an extra bag stored for fear critters will get into it, so I have to run to the pet store more often, which I don't appreciate. May 10, 2013
Rated 5 out of 5 by Best Food! Love this food, and so does my dog! Her skin stays healthy and has a very smooth and shiny coat! She gobbles it down and does not want to eat anything else (other than table scraps, of course!). She is a frisbee superstar and I like this food for the extra vitamins to help keep her joints healthy! I recommend this product to EVERYONE! and have had several friends and family members switch from your typical dog food to Nutro. March 1, 2013
Rated 5 out of 5 by happy doggie, happy mommie As he ages, and products changed..I have moved him on the the Nutro Natural Lamb meal & brown rice when he was about 9, he has excellent coat, skin eyes, energy, and digestion ( LIMITED WASTE)Now pushing 11 in April, he is maintaining and doing wonderful, my vet said he is the healthiest lg breed with energy and not overweight patient that she has.thanks Nutro ! February 9, 2013
Rated 5 out of 5 by Great Product! We were having issue with two of our dogs. One started having seizures and the other had arthritis.In reading the ingredients on the expensive prescription diet we were purchasing from our vet..mostly for the glucosamine content I learned that the first ingredient was CORN!Learning about the corn being genetically modified and saturated with Roundup pesticide we decided to look for a cleaner more nutritious food. It was not easy to find a decent food and you won't find them at the local discount stores but we were determined and we found Natural Choice.Since changing their diet to Natural Choice the small dog has stopped having seizures and the larger dog shows improvement in her arthritis.The vet told us we would probably have to put her on seizure medication as the seizures would get worse with age. He was surprised when we went back for the annual then still surprised the second year around....Thank you for making a good nutritious food for our animal babies. You have literally saved our much pain and suffering with such a wonderful product.Signed,A Customer For Life January 4, 2013
Rated 5 out of 5 by Wonderful Food! This is such a great product! It is extremely healthy and inexpensive compared to some of the other higher-end brands! It also doesn't give my dag gas like other quality dog foods. I plan on keeping my dog on this food forever, as well as any and all dogs I will have in the future! July 1, 2012
Rated 5 out of 5 by Best Dog food! We started our first dog Bater( sheltie,shepard mix) on lamb and rice formula when he was 6 weeks old. He lived untill he was 17 and never had any medical or skin issues. Always shiny healthy looking coat. I will defintley give this to our next puppy. May 12, 2012
Rated 5 out of 5 by Beautiful fur! My cocker was scratching constantly and her fur was coarse. Her groomer suggested the Natural Choice lamb and rice meal. Two months later, her scratching has improved but there is a big difference in her fur. Her coat is now soft and even curlier. She looks beautiful! April 10, 2012
Rated 5 out of 5 by Retired Service Dog(15 1/2 years old) I fed my 151/2 year old Belgian Malinois Natural Choice Lamb and Rice for about 8 years and then switched to Natural Choice Senior and Lite. I did switch her to a prescription diet due to weight gain a few years ago, but would have kept her on Natural Choice if they had a similar food to the one my vet recommended. She was my K-9 partner in her (our) younger days, trained in narcotic detection and officer protection. She had a very strenuous job for 5 years and did very well with Natural Choice. Her coat was always shiny and very little waste to pick up. I have also given her daily glucosamine supplements (Move Free) for the past 8 years to help with her joint care. She didn't really start to show her age until she was about 12-13 years old! She does have arthritis now and cannot run and play as much as she would like, but that doesn't stop her from trying. I realize that I do not have many more years left with her, but I truly believe Natural Choice helped her have a happy, LONG life with me and for that I am forever thankful! March 23, 2012
Rated 5 out of 5 by BEAUTIFUL COAT!!! My Black Lab, Cassie, and I ran into a lady at Petsmart who had two Black Labs. Cassie was less than a year old at that time (now deceased). I could not believe the other labs' coats! They were so shiny and healthy-looking that I had to find the owner's secret. She led me straight to the NUTRO area and pointed out the NATURAL CHOICE Lamb and Rice dog food. Cassie was on this food for the rest of her life, changing to the diet formula in her older years. Everyone constantly asked me what I did to get her coat so beautiful (it was so shiny and bright that it almost looked blue)...I always told them about NATURAL CHOICE. Sooo...the secret spread on to more dog owners. Thanks for making such a wonderful, safe, healthy, and "doglicious" product! My new, two year old English Springer Spaniel rescue, Daisy Mae, is on the same food, since I never considered anything else. After a couple of months I started getting the same questions. Guess I need a NUTRO NATURAL CHOICE charm to put on her collar to help me out!!! February 23, 2012
Rated 5 out of 5 by awesome results My golden retr/germ. shep. mix male will be 10 on 4/16/12.He is an overall sturdy very healthy dog, and I was beginning to get concerned years back with the quality of his prior food. (loose stool - yellow from corn/chix meal)I read, and read, and found Nutro Natural Lambmeal..and he has solid healthy stool, I swear his eyes shine more, he is sooo full of energy and as an aging guy, I'm glad my vet approved the food, his teeth are in excellent shape, and other than a weekly tooth brushing, and the groomer polishing them 3 x's yr. I swear by this dog food. His skin and coat are healthy. And actually the cost for the large bag is very reasonable compared to the other brands. My vet said he's the most active healthy 10yr old large dog she has! ( he does get run regularlly) February 10, 2012
Rated 5 out of 5 by 8 'years young' on this food exclusively Large sheltie from 'puppihood' was placed on this diet (lamb & rice) almost exclusively*. He's thrives on it. Gorgeous coat, lots of energy & stamina, free of medical problems to now & beyond...enjoys his meals (twice a day). His skin has been free of problems, his eyes, clear/bright, acts like a 2 year old dog. Can't ask for much more except that he will live until at least 16 ! I suppose this means Natural Choice is a real winner for us & for our Sheltie ! ! !* he gets "prescription" teeth/care biscuits & milkbone biscuits in small quantities February 6, 2012
Rated 5 out of 5 by very good food for dogs with diet issues My last dog ( now passed) had dietary issues. He did very well on lamb & rice. My new dog (have had for 1 year) has been excusivly on Nutro since day 1! (mini chunks) December 24, 2011
Rated 5 out of 5 by My Sandy lived 16 years! I put my first dog Sandy, a rott/pit mix, on this at a vets recommendation in the eaarly 1990s when she was 5. She was healthy until just before her 16th Birthday. I really believe that the Nutro helped keep her healthy for all those years! I've had all of my dogs on it since. I currently have a coon hound/boxer mix. She's 9 years old and people, including her new vet, think she's a puppy! They're amazed when I tell them she's 9! Her coat it shiny and she is muscular and very healthy. I appreciate that the lamb and rice makes backyard clean up easier too. This is a great dog food. It's expensive but I've found it is worth it for healthy pets. November 29, 2011
Rated 5 out of 5 by Great Our 4 year old Chocolate Lab (Max ) had some skin issues (constant itching) as a puppy. When it was time to start feeding him an adult diet we tried several different foods - none of which helped his condition. Then we tried the Nutro Natural Choice Lamb and Rice and we've been feeding it to him ever since - about 3 years now. He has a beautiful coat, is very healthy and importantly, the constant itching stopped almost immediately once we began using the Nutro food. His treats are also Nutro Lamb and Rice dog biscuits! Thanks November 29, 2011
Rated 5 out of 5 by Coco loves it This is a wonderful source of nutrition for my 1 1/2 year old female chocolate lab.She stays active, alert, statisfied and her coat and weight are great. November 27, 2011
Rated 5 out of 5 by Amazing! I switched my American Bulldog Layla over to Nutro Lite about 6 months ago. She needed to lose a few pounds and she can't run around alot due to her hip dysplasia. Not only has she lost weight but her coat is amazingly softer and shinier. And, she loves the food! I would recommend this product to everyone! I can't believe what a difference it made. November 26, 2011
Rated 5 out of 5 by First Time I've Seen Results! I have a mixed shepherd, and started her with Nutro as her first adult food. I noticed her fur is so shiny since then. I've never seen results with other products on other dogs I've had - especially their fur. Whenever I walk her, everybody compliments and asks what I give her to make her fur so shiny. I always tell them, "Get Nutro Lam Meal & Rice" it's GREAT! November 25, 2011
Rated 5 out of 5 by This product is satisfys my dogs appetites. My dogs have the shininest coats since they have been eating nutro products. My dogs love the flavors. My larger, more active lab mix dog has stabilied her weight and has impressive defined muscle mass to her hind legs. Love all the products including the bluberry and carrot treats. My newly adopted wired-haired terrier gained and stabilized much needed healthy weight in 2 weeks. November 25, 2011
Rated 5 out of 5 by This dog food does great things for dogs My pomapoo had really dry skin and her coat did not look that good. After eating Nutro small bites her skin became less dry and her coat improved after about a month.Even her groomer could tell a difference. Thank you November 24, 2011
Rated 5 out of 5 by Great Grain-Free! My 3 year old yellow lab had trouble digesting most dry food, UNTIL I fed her Nutro Grain-Free. She has been on it for the past 5 months and she has had no digestive problems! I have also noticed a change in her coat, very soft and thick.Both of us thank Nutro. November 24, 2011
Rated 5 out of 5 by Love It My yorkies love the little bits. They're on free feed, never sick, vet checks great and never over weight.Just wish it wasn't only printable coupons..... Since I don't have a printer November 24, 2011
Rated 5 out of 5 by Love all Nutro products. I bought a French Bulldog puppy from a breeder and started him on the Nutro puppy small breed, then 6 months later we met up with his brother and my puppy was a lot larger and healthier looking coat, skin, teeth, muscle, everything. They now use the same nutro small breed for all there puppies. November 24, 2011
Rated 5 out of 5 by My dogs like the nutro dogfood I have been feeding Nutro to my dogs for three years now and the dogs have never turned their noses up at their food. Not only do they enjoy meal time, they are eating a healthy balanced diet. Before I switched to Nutro the dogs had a greasy feeling on their coat that smell bad. Since I have been feeding them Nutro they don't have any bad odor and I don't mind them sleeping on the couch. Yea, the're spoiled! November 23, 2011
Rated 5 out of 5 by The Best!!!! Our two boxers have been on Nutro since they were 3 months old and we have never had any problems with their stomach or bowels. They are both very regular and enjoy their dinner time. We have never fed them anything else and everyone who see's them always comments on their beautiful coats. They are now 5 years old and have never had any medical problems. We are very happy with the Nutro food and also their treats. November 23, 2011
Rated 5 out of 5 by healthy dogs Great dog food-healthy dogs. They love this food.It is easy to keep them at a healthy weight November 23, 2011
Rated 5 out of 5 by Great Product Since working for a local distributor,( 1995-1998) I was fortunate to get the complete information on NUTRO product lines. Tried them and have not considered looking back since. Great products my Dogs have and continue to love. Not to mention clean up on the other end of the the process is appreciated. November 23, 2011
Rated 5 out of 5 by This dog food changed my puppy's life! I have a blue heeler, and he suffers from allergies that cause his skin to be dry and flaky. They get so bad that he itches non stop, his skin flakes, and his hair falls out. It was killing me to see him so miserable! I bought special soaps, expensive vitamins, tried home remedies and tried all kinds of foods. When I bought the 100% grain free lamb and rice, it changed his little life :). He is no longer itching AT ALL, he seems so much happier, and not to mention his weight is healthier and coat is shinier! Thank you! November 23, 2011
Rated 5 out of 5 by Natural Choice I´ve had a black lab for a year. I´ve always given her Natural Choice, and everyone talks about how shiny her coat is and how healthy she looks. November 23, 2011
Rated 5 out of 5 by The perfect food for our pup! We switched our three year old dachshund to the small breed adult pet food over two years ago and he loves it! He's extremely healthy and is always full of energy. We always receive compliments on how shiny and soft his coat is. We always recommend Nutro to our friends! November 23, 2011
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