For Dogs

Limited Ingredient Diet Adult Dog FoodLamb & Whole Brown Rice Formula

Using fewer ingredients can help reduce the likelihood of digestive problems and food sensitivities. That’s why NATURAL CHOICE® Limited Ingredient Diet Adult Dog Food is made with two primary ingredients: real, Australian and New Zealand lamb and whole brown rice. Our natural adult dog food has added vitamins, minerals and natural antioxidants that are vital for a healthy metabolism. Plus, the premium, natural ingredients we use can all be traced back to their source. The result is optimal nutrition your dog needs, a taste they enjoy and the visible health benefits you want. We guarantee it or your money back.

Package Sizes Available: 5 lbs., 15 lbs., 30 lbs.

Overview and Key Benefits

  • Real Chicken Is the #1 Ingredient
    Real Lamb Is the #1 Ingredient
    Real Australian and New Zealand lamb is our #1 ingredient. Along with whole brown rice, it provides optimal nutrition and easier digestion.
  • Great for Sensitive Stomachs
    Limited Ingredient Diet
    By limiting the number of ingredients, this nutritionally complete formula helps promote optimal digestive health in dogs with sensitive stomachs.
  • Promotes a Healthy Immune System
    Rich in Antioxidants and Immune Builders
    Antioxidants, such as vitamin C and vitamin E, help promote a healthy immune system and overall cellular health.
  • Guaranteed to Improve Skin and Coat
    Guaranteed to Improve Skin and Coat**
    Optimal levels of omega-6 fatty acid (linoleic acid), zinc and B vitamins promote healthy skin and a soft, shiny coat — guaranteed.
  • Quality, Natural Nutrition
    Simple Formula for Food Sensitivities
    Our formula is made without corn gluten meal, wheat or soy protein to reduce the likelihood of aggravating food sensitivities.
** Complete satisfaction or your money back
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Feeding Guidelines

Transitioning to Our Products
If switching to this formula or feeding NATURAL CHOICE® Dog Food for the first time, we suggest you blend increasing amounts of the new formula with your old food for six days.
Read Our Transition Article
Feeding Guidelines
These are the recommended feeding amounts based on the ideal body condition for adult dogs of various weights. Individual dogs’ energy requirements may differ. Adjust the amount fed to obtain or maintain your dog’s optimum weight. If feeding NUTRO® NATURAL CHOICE® Dog Food for the first time, we suggest you blend increasing amounts of NUTRO® NATURAL CHOICE® Limited Ingredient Diet Adult Lamb & Whole Brown Rice Formula Dog Food with your old food for six days. Keep fresh drinking water available at all times, provide plenty of exercise and see your veterinarian regularly. Serve dry or lightly moistened. To help maintain freshness, we recommend sealing the bag tightly and storing it in a cool, dry location.
Suggested Amounts to Feed Per Day (Cups)
Dog Weight Activity Level I
< 1 Hour/Day
Walking on Lead
Activity Level II
1 to 2 Hour(s)/Day
Playing Off Lead
Activity Level III
3 to 4 Hours/Day
Intense Training
15 lbs. 1 1 1/4 1 1/2
25 lbs. 1 2/3 1 3/4 2
35 lbs. 2 2 1/3 2 3/4
45 lbs. 2 1/2 3 3 1/3
55 lbs. 3 3 1/3 3 3/4
65 lbs. 3 1/3 3 3/4 4 1/3
† Use a standard 8-oz. measuring cup, which holds 3.42 oz. of NUTRO® NATURAL CHOICE® Limited Ingredient Diet Adult Lamb & Whole Brown Rice Formula Dog Food.
NUTRO® Dog Food Body Chart
Underweight Dog Idealweight Dog Overweight Dog
Underweight Ideal Weight Overweight
Increase the feeding amount by one activity level to achieve an ideal weight.
Maintain feeding at the current activity level.
Decrease feeding by one activity level or feed NUTRO® NATURAL CHOICE® Lite Dog Food to achieve an ideal weight.
Calorie Content
Metabolizable energy 3754 kcal/kg, 364 kcal/cup (calculated)
Nutritional Adequacy Claim
NUTRO® NATURAL CHOICE® Limited Ingredient Diet Adult Lamb & Whole Brown Rice Formula Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for adult maintenance.

Product Reviews

Rated 4.9 out of 5 by 510reviewers.
Rated 5 out of 5 by consistent quality Confident in quality for all our dog needs. keep quality, even if price needs to go up. May 8, 2014
Rated 5 out of 5 by My only choice on the market With all the new debates over grain free or not, I am staying with nutro natural choice, our last golden retriever passed at 14 1/2 on a steady diet of nutro. Shadows wt was controlled using nutro,so joint issues never became an issue. Our new 15 mo golden Shotsy is now on nutro natural. The. Variety of meats and poultry nutro offers gives us satisfaction that he has a wholesome diet. On occasion we will slice some fresh carrots or apples as a treat as well or add to his dry food. We have confidence in nutros products. December 29, 2013
Rated 5 out of 5 by been using it for 13 years I have used this food for all of my dogs and just switched my 1 year old puppies to it from the Nutro Puppy formula. I wish the bags came in larger sizes, I have four 50+lb dogs and one under 40lbs. They go thru a LOT of food! I buy it 2 bags at a time. I did have questions about the ingredient change. Also, I signed up for the rewards and havent gotten anything! November 17, 2013
Rated 3 out of 5 by Quality changed We have fed our dogs this food for years. Our Brittany lived to 15 yrs old and many of the problems he had in his younger years improved or went away when we started feeding him Nutro products. We were willing to pay the extra cost for the high quality food Nutro provided.However, with recent changes in the ingredients, I noticed the food is a lighter brown and our dogs' stools have gotten larger and much softer. To our experience, this indicates more fillers in the dog food.We are sorry to see these changes and will be looking for a different dog food that will provide the benefits we used to see with Nutro. October 26, 2013
Rated 5 out of 5 by Better Nutrition Better Health Leo was a 120# Golden Retreiver with a knee injury, walking on three legs with way too much weight and needing to lose it. It was sad. He could not get up into bed or into the car without someone having to lift his hind legs for him. He was on a grocery store diet, with lots of corn and wheat ingredients. We transitioned him to Nutro, first the weight management diet then the regular Lamb and Rice. He is now at 85# which the Vet says is perfect, and no longer suffers from hot spots or knee problems. His coat is gorgeous and he plays like a pup at age 5. It made a believer out of my other half. They are just like us. Good nutrition is paramount to good health. September 30, 2013
Rated 5 out of 5 by GREAT CONSISTENT DIET PROVIDED..... We have fed our rescued Westies this kibble for over 27 years August 3, 2013
Rated 3 out of 5 by Includes brewers rice & rice bran I have used Nutro lamb and rice for years but am switching. The reason is that they include too much rice in their formula with whole rice, brewers rice and rice bran as three of the top four ingredients. This probably means that rice is the number one ingredient rather than lamb meal. Moreover, studies now consistently say to avoid brewers rice and rice bran in pet food. Both are cheap byproducts and rice bran can also have high arsenic levels. So I am switching to a product that contains no brewers rice or rice bran. July 16, 2013
Rated 4 out of 5 by Good food I have been using the Lamb &: Rice for over 20 years and my dogs have lead long and healthy lives.Disappointed the bags are down to 30 lbs, a major inconvenience to large dogs owners. I am hesistant to keep an extra bag stored for fear critters will get into it, so I have to run to the pet store more often, which I don't appreciate. May 10, 2013
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