For Dogs
NATURAL CHOICE® Dog Food

NATURAL CHOICE® Dog Food

PROVEN. NATURAL. NUTRITION.®

NATURAL CHOICE® Dog Foods deliver natural nutrition targeted to your dog’s unique life stage, breed size and health condition. We use the highest-quality natural ingredients in our canned dog foods, dry dog foods, and dog treats and biscuits.
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Our Quality Natural Ingredients

  • Premium Ingredients for a Visibly Healthy Dog Premium Ingredients for a Visibly Healthy Dog Like you, we care about what goes into your dog’s food. We buy our own natural ingredients and can trace them back to their suppliers. NATURAL CHOICE® Dog Food contains no artificial colors, flavors or preservatives, so your dog gets only the best natural ingredients.
  • Real Chicken for a Great Taste Real Chicken for a Great Taste A great taste comes from premium ingredients. Real, farm-raised chicken is the first ingredient in all of our Chicken, Whole Brown Rice & Oatmeal Dry Dog Food Formulas. This great-tasting protein also delivers the amino acids necessary to build muscle and maintain a healthy metabolism.
  • Oatmeal for Improved Digestion Oatmeal for Improved Digestion Wholesome oatmeal is high in soluble fiber, which helps ease digestion. This makes it an ideal ingredient for dogs with sensitive stomachs. This whole grain is important for maintaining regularity, promoting a healthy digestive tract and helping dogs feel full
    after meals.
  • Whole Brown Rice for Small, Firm Stool Whole Brown Rice for Small, Firm Stool Whole brown rice is an easily digestible, nutrient-rich grain. It provides sustained energy for dogs and contains the right amount of fiber to ensure better nutrient absorption. The result is less dog poop, fewer trips to the yard and better quality stool; all signs of good health.
  • Sunflower Oil for Skin & Coat Health Sunflower Oil for Skin & Coat Health Natural sunflower oil provides optimal levels of an omega-6 fatty acid (linoleic acid). When combined with zinc, it provides a moisture barrier to support skin hydration and increases coat shine. In addition, B vitamins help give your dog a softer coat. We guarantee you’ll see a visible difference.
 

Guaranteed Benefits for Dogs

Some brands only deliver against one or two of our health benefits. With NATURAL CHOICE® Dry Dog Food, you know you’re getting the best with a difference you can see.
  • FOOD BOWL ICON
    A Taste Preferred by 7 out of 10 Dogs
    Natural dog food should taste great. After all, dogs deserve to enjoy their food while getting the nutrition they need. Our natural dry dog food has a premium taste dogs love.
  • Whole Grains for Better Nutrient Absorption
    Improved Digestion Guaranteed
    A healthy digestive system means a dog's body can absorb more nutrients and maximize the health benefits from their meals. Our dry formulas use more whole grains, a natural source of fiber.
  • Minerals to Support Puppy Growth
    Small, Firm Stool Guaranteed
    Small, firm stool means your dog is absorbing the nutrients they need, and it’s proof of a quality, highly digestible dog food. It also means it’s easier to clean up and more convenient for you!
  • Guaranteed to Improve Skin and Coat
    Improved Skin & Coat Health Guaranteed
    Good skin and coat health is an outward sign of your dog's inner health. When you give your dog a high-quality diet, it shows. See healthier skin and a soft, shiny coat in as little as 28 days.
 

Find the Right Product for Your Dog

NATURAL CHOICE® Dog Food provides tailored solutions just for your dog. Select all that apply to your pet, and we’ll help you narrow down your options to find the right natural dog food.
Breed Size
Life Stage
Tailored Formulas
Dog Food Types
Chicken, Whole Brown Rice & Oatmeal Formula
4.9 / 5
For Dogs up to 1 Year Old and 15 – 65 lbs. at Maturity
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Lamb & Whole Brown Rice Formula
4.9 / 5
For Dogs up to 1 Year Old and 15 – 65 lbs. at Maturity
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Chicken, Whole Brown Rice & Oatmeal Formula
4.9 / 5
For Dogs up to 1 Year Old and up to 25 lbs. at Maturity
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Chicken, Whole Brown Rice & Oatmeal Formula
4.9 / 5
For Dogs up to 1 Year Old and More Than 50 lbs. at Maturity
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Lamb & Whole Brown Rice Formula
4.9 / 5
For Dogs up to 1 Year Old and More Than 50 lbs. at Maturity
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Chicken, Whole Brown Rice & Oatmeal Formula
4.8 / 5
For Dogs 6 Months – 2 Years Old and 15 – 65 lbs. at Maturity
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Chicken, Whole Brown Rice & Oatmeal Formula
5 / 5
For Dogs 6 Months – 2 Years Old and More Than 50 lbs. at Maturity
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Chicken, Whole Brown Rice & Oatmeal Formula
5 / 5
For Dogs 2 – 7 Years Old and 15 – 65 lbs.
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Lamb & Whole Brown Rice Formula
4.9 / 5
For Dogs 1 – 7 Years Old and 15 – 65 lbs.
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Chicken Meal, Whole Brown Rice & Oatmeal Formula
4.9 / 5
For Active Dogs of Any Age 10 – 75 lbs. at Maturity
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Chicken, Whole Brown Rice & Oatmeal Formula
4.6 / 5
For Dogs 1 – 8 Years Old and up to 10 lbs.
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Lamb & Whole Brown Rice Formula
5 / 5
For Overweight Dogs More Than 1 Year Old and 15 – 65 lbs.
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Lamb & Whole Brown Rice Formula
4.8 / 5
For Dogs 1 – 7 Years Old and 15 – 65 lbs.
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Fish Meal, Whole Brown Rice & Potato Formula
4.9 / 5
For Dogs 1 – 7 Years Old and 15 – 65 lbs.
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Venison Meal & Whole Brown Rice Formula
5 / 5
For Dogs 1 – 7 Years Old and 15 – 65 lbs.
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Lamb Meal & Potato Formula
4.5 / 5
For Dogs More Than 1 Year Old and 15 – 65 lbs. With Food Sensitivity
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Fish Meal & Potato Formula
5 / 5
For Dogs More Than 1 Year Old and 15 – 65 lbs. With Food Sensitivity
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Venison Meal & Potato Formula
4.9 / 5
For Dogs More Than 1 Year Old and 15 – 65 lbs. With Food Sensitivity
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Turkey Meal & Potato Formula
5 / 5
For Dogs More Than 1 Year Old and 15 – 65 lbs. With Food Sensitivity
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Chicken, Whole Brown Rice & Oatmeal Formula
5 / 5
For Dogs 1 – 8 Years Old and up to 10 lbs.
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Chicken, Whole Brown Rice & Oatmeal Formula
5 / 5
For Dogs 1 – 8 Years Old and 10 – 25 lbs.
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Fish Meal & Potato Formula
4.2 / 5
For Dogs More Than 1 Year Old and up to 25 lbs. With Food Sensitivity
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Turkey Meal & Potato Formula
5 / 5
For Dogs More Than 1 Year Old and up to 25 lbs. With Food Sensitivity
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Chicken, Whole Brown Rice & Oatmeal Formula
4.9 / 5
For Dogs More Than 1 Year Old and up to 25 lbs.
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Chicken, Whole Brown Rice & Oatmeal Formula
5 / 5
For Dogs 2 – 6 Years Old and More Than 50 lbs.
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Lamb & Whole Brown Rice Formula
4.9 / 5
For Dogs 1 – 6 Years Old and More Than 50 lbs.
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Chicken Meal, Whole Brown Rice & Oatmeal Formula
4.9 / 5
For Overweight Dogs 1 – 6 Years Old and More Than 50 lbs.
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Chicken, Whole Brown Rice & Oatmeal Formula
4.9 / 5
For Dogs 7+ Years Old and 15 – 65 lbs.
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Lamb & Whole Brown Rice Formula
For Dogs 7+ Years Old and 15 – 65 lbs.
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Chicken, Whole Brown Rice & Oatmeal Formula
5 / 5
For Dogs 8+ Years Old and up to 10 lbs.
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Chicken, Whole Brown Rice & Oatmeal Formula
4.9 / 5
For Dogs 8+ Years Old and 10 – 25 lbs.
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Chicken, Whole Brown Rice & Oatmeal Formula
5 / 5
For Dogs 6+ Years Old and More Than 50 lbs.
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Chicken, Rice & Oatmeal Formula Premium Ground
5 / 5
For Dogs up to 1 Year Old and 10 – 65 lbs. at Maturity
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Lamb & Rice Formula Premium Ground
5 / 5
For Dogs up to 1 Year Old and 15 – 65 lbs. at Maturity
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Chicken & Rice Formula Chunks in Gravy
4.5 / 5
For Dogs up to 1 Year Old and More Than 50 lbs. at Maturity
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Lamb & Rice Formula Chunks in Gravy
For Dogs up to 1 Year Old and More Than 50 lbs. at Maturity
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Chicken, Rice & Oatmeal Formula Premium Ground
4.5 / 5
For Dogs 2 – 7 Years Old and 15 – 65 lbs.
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Lamb & Rice Formula Premium Ground
5 / 5
For Dogs 1 – 6 Years Old and 15 – 65 lbs.
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With Lamb & Rice Premium Ground
5 / 5
For Overweight Dogs 1 – 8+ Years Old and 10 – 50+ lbs.
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Fish & Sweet Potato Formula Premium Ground
4.2 / 5
For Dogs 1 – 8+ Years Old and 10 – 50+ lbs.
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Natural Lamb & Potato Formula Premium Ground
4.5 / 5
For Dogs 1 – 8+ Years Old and 10 – 50+ lbs. With Food Sensitivity
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Natural Fish & Potato Formula Premium Ground
5 / 5
For Dogs 1 – 8+ Years Old and 10 – 50+ lbs. With Food Sensitivity
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Natural Turkey & Potato Formula Premium Ground
5 / 5
For Dogs 1 – 8+ Years Old and 10 – 50+ lbs. With Food Sensitivity
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Chicken & Rice Formula Chunks in Gravy
For Dogs 2 – 6 Years Old and More Than 50 lbs.
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Lamb & Rice Formula Chunks in Gravy
5 / 5
For Dogs 1 – 6 Years Old and More Than 50 lbs.
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Chicken & Rice Formula Chunks in Gravy
5 / 5
For Less Active Dogs 1 – 7 Years Old and More Than 50 lbs.
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Chicken & Rice Formula Premium Ground
4.2 / 5
For Senior Dogs 15 – 65 lbs.
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Lamb & Rice Formula Chunks in Gravy
5 / 5
For Senior Dogs 10 – 50+ lbs.
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Turkey & Rice Formula Premium Ground
5 / 5
For Senior Dogs 10 – 50+ lbs.
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Chicken & Rice Formula Chunks in Gravy
5 / 5
For Senior Dogs More Than 50 lbs.
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Beef & Vegetable Recipe Slices in Gravy
5 / 5
For Dogs up to 2 Years Old and 15 – 50+ lbs. at Maturity
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Beef & Potato Recipe Slices in Gravy
5 / 5
For Dogs 2 – 7 Years Old and 15 – 50+ lbs.
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Chicken, Oatmeal & Whole Brown Rice Recipe Slices in Gravy
5 / 5
For Dogs up to 1 Year Old and up to 25 lbs. at Maturity
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Chicken & Whole Brown Rice Recipe Slices in Gravy
5 / 5
For Dogs 1 – 8+ Years Old and up to 25 lbs.
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Savory Lamb & Vegetable Recipe Slices in Gravy
5 / 5
For Dogs 1 – 8+ Years Old and up to 25 lbs.
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Roasted Turkey & Vegetable Recipe Slices in Gravy
5 / 5
For Dogs 1 – 8+ Years Old and up to 25 lbs.
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Chicken & Whole Brown Rice Recipe
3.3 / 5
For Puppies More Than 8 lbs.
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Chicken & Whole Brown Rice Recipe
2 / 5
For Overweight or Less Active Dogs
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Chicken & Whole Brown Rice Recipe
2.6 / 5
For Adult Dogs
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Healthy Skin & Coat Recipe
2.3 / 5
For Adult Dogs
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Chicken & Whole Brown Rice Recipe
1.5 / 5
For Adult Dogs
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Lamb & Potato Recipe
5 / 5
For Adult Dogs
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Turkey & Potato Recipe
5 / 5
For Adult Dogs With Food Sensitivity
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Chicken & Whole Brown Rice Recipe
5 / 5
For Adult Small Breed Dogs
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Lamb & Whole Brown Rice Recipe
2.2 / 5
For Adult Dogs More Than 50 lbs.
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Chicken & Whole Brown Rice Recipe
2.8 / 5
For Adult Dogs More Than 50 lbs.
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Chicken & Whole Brown Rice Recipe
1.8 / 5
For Dogs More Than 7 Years Old
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With Real Apple
5 / 5
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With Real Mixed Berries
5 / 5
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With Real Carrots
4.5 / 5
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With Real Banana
5 / 5
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With Real Peanut Butter
5 / 5
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With Real Pomegranate
5 / 5
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