For Cats

INDOOR Adult Cat FoodWhite Fish & Whole Brown Rice Formula

Indoor cats have different dietary needs than outdoor cats. NATURAL CHOICE® INDOOR Adult Cat White Fish & Whole Brown Rice Formula contains an ideal calorie content and the higher fiber necessary for an indoor cat’s lifestyle. Indoor cats tend to groom more frequently than their outdoor counterparts. Our premium indoor cat food contains a natural fiber blend to help minimize hairball formation, and natural oils promote soft, shiny fur. Best of all, our #1 ingredient is real white fish for a premium taste that will leave your cat satisfied.

Package Sizes Available: 3 lbs., 6.5 lbs., 14 lbs.

Overview and Key Benefits

  • FISH ICON Our # 1 ingredient is white fish for strong muscles.

    It’s formulated with the ideal calorie content for a healthy weight.

  • WHEAT ICON Our natural fiber blend helps minimize hairball formation.
  • HAIR ICON This cat food is rich in natural oils for soft, shiny fur.
  • CAT IN LITTER BOX ICON White fish is a highly digestible protein that minimizes litter box odor.
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Feeding Guidelines

Transitioning to Our Products
If switching to this formula or feeding NATURAL CHOICE® Cat Food for the first time, we suggest you blend increasing amounts of the new formula with your old food for six days.
Read Our Transition Article
Feeding Guidelines
These are the recommended feeding amounts based on the ideal body condition for indoor adult cats of various weights. Individual cats’ energy requirements may differ. Adjust the amount fed to obtain or maintain your cat’s optimum weight. Keep fresh drinking water available at all times, provide plenty of exercise and see your veterinarian regularly. Serve dry or lightly moistened. To help maintain freshness, we recommend sealing the bag tightly and storing it in a cool, dry location.
Suggested Amounts to Feed Per Day (Cups)
Cat Weight (lbs.) Indoor Inactive Indoor Active
4 1/3 1/2
8 1/2 2/3
12 2/3 3/4
16 3/4 1
20 1 1 1/8

Use a standard 8-oz. measuring cup, which holds 3.32 oz. of NUTRO® NATURAL CHOICE® INDOOR Adult Cat White Fish & Whole Brown Rice Formula Cat Food.

NUTRO® Cat Food Body Chart
Underweight Cat Ideal Weight Cat Overweight Cat
Underweight Ideal Weight Overweight
Increase feeding amount to the indoor active level to achieve an ideal weight.
Maintain feeding at the current level.
Decrease feeding amount to the indoor inactive level or feed NUTRO® NATURAL CHOICE® WEIGHT LOSS Adult Cat Formula to achieve an ideal weight.
Calorie Content
Metabolizable energy 3,630 kcal/kg; 341 kcal/cup (calculated)
Nutritional Adequacy Claim
NUTRO® NATURAL CHOICE® INDOOR Adult Cat White Fish & Whole Brown Rice Formula Cat Food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for maintenance.

Product Reviews

Rated 3.3 out of 5 by 8reviewers.
Rated 5 out of 5 by Love This Product!!! Many holistic-minded vets recommend wet food based on the percentage of Protein, Fat, and Carbohydrates and the levels of Plant Proteins in the food. This dry food fits within the healthy limits of carbohydrates and fats. Protein is a little low, but is almost 10% higher than your average dry cat food.My cats have been eating this for over 4 years. The picky one and the beggar both love it and complained when we tried to change to a different dry food.I'm glad I get to keep with the convenience of dry food without causing damage to my cats' bodies by providing poor nutrition. I make sure to give my cats an additional somethign each day to provide additional protein. October 31, 2014
Rated 2 out of 5 by Changed formula? I switched to this brand a couple of years ago because it was a bit less costly than another competing brand. The cats loved it. Like the other brand, the shape or smell of the kibble changed a few times, but the cats liked it all the same. Monday, I bought more (the other bag completely ran out) and even my 25+ lb. piggy won't eat it. My other cat's been keeping me up at night because she's hungry, I'm guessing...which is not normal for her. Food's still untouched and I've been giving them wet food. Smelled the bag and it isn't as fishy smelling as usual. I'll be returning it for a different brand today. I generally don't like switching brands so abruptly, but I don't have a choice. June 21, 2014
Rated 5 out of 5 by Cats LOVE IT! Mixed with a little of the old formula for 3-4 days. Cats dug in and finished in a heartbeat. They love it!! October 4, 2013
Rated 1 out of 5 by New Formula? Cat Won't Touch It Not sure if this is new formula, but definitely different packaging than the Oceanfish flavored Indoor variety my cat has been eating for years. Picked up 2 bags of this, my cat will not touch it. July 1, 2013
Rated 3 out of 5 by Ocean Fish vs White Fish and Brown Rice Our 3 year old cat is very choosy about her food. She will only eat fish and seafood. When you discontinued the Ocean Fish Weight Loss, we were very distraught. We are trying the White Fish and Brown Rice. The jury is still out. She seems to accept it. After her next visit to the Vet, we will see if we needto find a new Weight Loss dry food. May 29, 2013
Rated 5 out of 5 by My cat loves this formula At first I was a bit nervous about the new formula (finicky digestive tracts and all that), but after a very gradual, two week migration from the old Ocean Fish formula, my 2 year old Tabby is totally loving the new White Fish and Brown Rice formula. She just devours it. She also seems brighter, more active, and happier, and her coat is even nicer than before. I cannot recommend this product highly enough. May 13, 2013
Rated 1 out of 5 by Indoor Cat Dry Food Adult White Fish Had to buy this new formula and my cats won't touch it. Very disappointed that it was changed and so different. Can't even buy old formula to mix in the new to help them transition. Might have to buy another brand. April 3, 2013
Rated 4 out of 5 by Tastes Good Tastes good. My cats don't love it as much as me though.Makes a nice healthy snack.And easier to chew than MAX CAT kibble.My cats will eat this,But taste wise, they go more for the chicken MAX CAT adult dry. March 31, 2013
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