For Cats

INDOOR Adult Cat FoodChicken & Whole Brown Rice Formula

Cats need high-quality proteins and healthy nutrients. NATURAL CHOICE® INDOOR Adult Cat Chicken & Whole Brown Rice Formula Dry Cat Food is made with real chicken as the #1 ingredient, and whole brown rice for easy digestion. Our premium indoor cat food is formulated with an ideal calorie content and higher fiber for your cat’s indoor lifestyle. Plus, it’s rich in natural oils for soft, shiny fur. Give your cat the taste and nutrition they deserve with the health benefits you want.

Package Sizes Available: 3 lbs., 6.5 lbs., 14 lbs.

Overview and Key Benefits

  • Chicken Icon Our # 1 ingredient is chicken for strong muscles.
  • WHEAT SCALE ICON It’s formulated with the ideal calorie content for a healthy weight.
  • WHEAT ICON Our natural fiber blend helps minimize hairball formation.
  • HAIR ICON This cat food is rich in natural oils for soft, shiny fur.
  • CAT WITH RING ICON Chicken is a highly digestible protein that minimizes litter box odor.
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Ingredients and Guaranteed Analysis

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Feeding Guidelines

Transitioning to Our Products
If switching to this formula or feeding NATURAL CHOICE® Cat Food for the first time, we suggest you blend increasing amounts of the new formula with your old food for six days.
Read Our Transition Article
Feeding Guidelines
These are the recommended feeding amounts based on the ideal body condition for indoor adult cats of various weights. Individual cats’ energy requirements may differ. Adjust the amount fed to obtain or maintain your cat’s optimum weight. Keep fresh drinking water available at all times, provide plenty of exercise and see your veterinarian regularly. Serve dry or lightly moistened. To help maintain freshness, we recommend sealing the bag tightly and storing it in a cool, dry location.
Suggested Amounts to Feed Per Day (Cups)
Cat Weight (lbs.) Indoor Inactive Indoor Active
4 1/4 1/3
8 1/3 1/2
12 1/2 2/3
16 2/3 3/4
20 3/4 1

Use a standard 8-oz. measuring cup, which holds 3.64 oz. of NUTRO® NATURAL CHOICE® INDOOR Adult Cat Chicken & Whole Brown Rice Formula Cat Food.

NUTRO® Cat Food Body Chart
Underweight Cat Ideal Weight Cat Overweight Cat
Underweight Ideal Weight Overweight
Increase feeding amount to the indoor active level to achieve an ideal weight.
Maintain feeding at the current level.
Decrease feeding amount to the indoor inactive level or feed NUTRO® NATURAL CHOICE® WEIGHT LOSS Adult Cat Formula to achieve an ideal weight.
Calorie Content
Metabolizable energy 3,640 kcal/kg; 375 kcal/cup (calculated)
Nutritional Adequacy Claim
NUTRO® NATURAL CHOICE® INDOOR Adult Cat Chicken & Whole Brown Rice Formula Cat Food is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for maintenance.

Product Reviews

Rated 3.2 out of 5 by 22reviewers.
Rated 1 out of 5 by Change in Ingredients My cat has been eating your cat food since she she was a year old. I don't know what you changed in your ingredients but she won't eat it now. I searched everywhere for your old product and was lucky enough to pick up a few bags. Bottom line is, I buy what she eats. Now I have to find another brand. July 28, 2013
Rated 1 out of 5 by My cat cries, she won't eat!!! I have been feeding my cat your food since I brought her home from the pound 8 years ago - she has loved your food since day one. I just bought a bag of this food and was shocked to see such a visible difference!!! Needless to say my cat won't eat this new food and has been crying out all day - I have been a loyal customer for many years and feed my dog your food also but it looks like I have no choice but to find food my kitty will eat - Please reconsider bringing back the old formula because it sounds like I am not the only one having issues, Thank You!!! July 13, 2013
Rated 5 out of 5 by My cats really like it I just tried the indoor cat dry food today with my cats. All of them love it--swarmed the feeding station and inhaled it. July 9, 2013
Rated 5 out of 5 by A Keeper My four cats had been on a prescription cat food that they loved for 1.5 years to the tune of $104.00 a month. FINALLY got their digestive issues correctly diagnosed by specialist and was recommended a high fiber prescription diet, then slowly add in high fiber over-the-counter brand by the same company....well my cats hated both foods and lost weight. I looked around for a high fiber, *good* food w/out corn & gluten meal and decided to try Natural Choice - WOW this food is a hit, they love it and the best part the fiber in food keeps their stools as solid as the prescription food. A keeper! June 29, 2013
Rated 5 out of 5 by Great food at a reasonable price point After recently getting a second cat, I wanted to switch to a higher quality food, but I am on a very tight budget. After walking around the pet store where I work, I decided Nutro Natural Choice seemed to hit the sweet spot of reasonable price (esp. when on sale) and quality ingredients (i.e. no corn, first ingredient is meat). Both of my cats love the food, and the kibbles are a nice, easy-to-eat shape. It seems that I first bought the food after the formula change, so I can't address that issue, but I do know that my cats love the current formula and, therefore, so do I. June 13, 2013
Rated 2 out of 5 by Formula change without notice I also have been feeding my cat this food for over 6 years and my cat loved it. I went to buy more notice the new formula. I brought it home hoping that the new formula wasn't to drastic since everyone knows cats are finicky. This was not the case know my cat is not eating. She goes to her bowl just looks at it from a distance and walks away. Also she started to stress out and loose hair which I have never seen this happen to her. I'm know in the process of changing brands to find something for her to eat. This was not a great move on the Manufacturing, QA, and Marketing department of this company to make this change. (I used to recommend this food to other but not sure know) May 19, 2013
Rated 1 out of 5 by After 5 years had to switch Have fed Oliver & Millie this food for 5 years and they loved it. Brought home the new package and without any notice or warning, new food inside. Both would not touch it. I am very disappointed in the lack of care to create a new formula not give owners a heads up. Horrible marketing. Switched to a different brand and won't be coming back. Thanks. April 25, 2013
Rated 5 out of 5 by Apey Our two adult male kitties LOVE this food! They had been on a prescription diet from their vet for about a year and a half (because their now deceased brother had digestion issues) - that food was costing around 60 dollars/month. When I decided to look for a less expensive, yet still healthy food, I went to the local Grange Co-Op and spent an hour reading labels and asking questions about several different food brands. I was most impressed by the ingredient list with Natural Choice. I brought it home and the boys went for it immediately! One or the other usually tries to pull the food scoop out of my hand before I can get to their food dish. I have recommended this food to several of my kitty-loving friends and co-workers. :) April 19, 2013
Rated 5 out of 5 by Cats going even crazier for this new formula Our cats, Oreo and Sebastian, have been on Nutro Natrual Choice for about a year. They enjoyed the previous formula just fine. When I brought home the new formula (which I had absolutely no worries about) and poured it in the container, they went nuts. Now, every time we feed them, they are nosing into our hands and the scoop, wanting to get to the food as quickly as possible because they love it so much! April 10, 2013
Rated 5 out of 5 by Great food for picky kitties! Our cats love this food! They go nuts over it. I highly recommend this cat food. April 6, 2013
Rated 1 out of 5 by Cats won't touch it! I switched to the Natural Choice 'old' formula about 6 months ago, and my cats loved it! Then, 3 days ago, I went to the pet store and there was 'new' packaging. The store clerk assured me that the food was supposed to be the same, just a new look.But, as many of you will notice, the food is smaller and darker.And, oh yeah, my cats won't touch it with a 10 foot pole!!They each took one sniff, walked away, and haven't gone back. The same food from days ago is still sitting in the dish.I'm going to have to get new food today so they don't starve themselves. And it won't be Natural Choice. I'm very upset that I'll have to make such a sudden switch in their food.Overall, I'm very disappointed. I'm disappointed the food was changed so drastically with no warning. I won't be buying any of their products again. April 5, 2013
Rated 1 out of 5 by Indoor Adult 1-7 Years Chicken - New Formula?!? My cat Pixie used to run over to her bowl when I would give her a serving of her Nutro Natural Choice Indoor Adult Chicken cat food, but not anymore. :(Ever since I brought home the New and Improved bag, she runs over and smells the food and then walks away...she HATES IT! :(I noticed the kibbles are darker and smaller than the previous formula, but she obviously notices something in the improved formula that she does not like. I wish they would change it back! It took us forever to find a good cat food for her and now we’re back to square one again. April 3, 2013
Rated 5 out of 5 by thank you for making the food more healthy thank you so much i saw you have no corn gluten meal and stuff like that in your food anymore i be more than happy about it i also saw a couple days after i got the normal indoor that you have now grain free cat food (was not in the store when i got the other one) that is awesome i will propaply switch to the grain free but will see which one the like better. i have to say all 5 of my little stinkers did first only sniff and walked away but than after the first one finally tried it, they ate it up, i guess they do not like the smell so much but the taste. thank you for making the food more healthy we more than love that. April 1, 2013
Rated 1 out of 5 by Indoor Adult 1-7 Years New Improved? Undesirable For our cat family we had been using the Adult Indoor formula and they certainly liked it. Just purchased the new improved Adult Indoor for one to seven year old and they just sniff it and walk away. Compared to the former formula even I can detect that the new formula has no smell as before and the soil brown color is certainly not as appealing as the former cinnamon color. The new formula is also a smaller kibble and much harder than the former. Why such a major modification? It was a good and appetizing food but now, well neither I nor do our kitties find anything appealing about it. Just wasted $38.15 and beginning a search for a desirable brand. March 24, 2013
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