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The GREENIES® Awards Celebrate Exuberant Pet Moments

Winners Will Receive a Lifetime Supply of GREENIES® Chews or Treats

Nashville, TN—June 13, 2012—The GREENIES® Brand team is excited to announce the inaugural year of The GREENIES® Awards, an online video contest where participants compete for a chance to win a lifetime supply of GREENIES® chews or treats for their pets. From June 13–July 11 on Facebook.com/greenies, anyone over the age of 21 can submit an original video of the creative things their pet will do for a GREENIES® treat.

The contest is simple: upload a video of a pet asking for a GREENIES® treat. Cats and dogs are both eligible to be chosen as the winner of Best Vocal Performance for a GREENIES® treat, Best Trick for a GREENIES® treat or Best Smile for a GREENIES® treat. The lifetime supply of treats is available to the winner in each category.

“This is an excellent chance to celebrate those magic, everyday moments that make being a pet parent so special,” said Tim Blankenbaker, Senior Brand Manager for The GREENIES® Brand. “The exuberance pets show when they’re about to get their favorite treat is something any pet parent can relate to.”

Pet owners can enter the contest from June 13–July 11. After the video upload period is complete, an independent, qualified panel of judges will pick five finalists in each category. The finalists in each category will then be scored by a combination of votes from the official judges and GREENIES® Brand Facebook fans. The finalists who receive the highest combined score will be deemed the Grand Prize Winners.

A GREENIES® treat must appear in each entry video in order to be eligible, and videos should be less than one minute in length. Copyrighted material such as music or brand logos is prohibited. All aspects of the contest—submissions and voting—will take place on Facebook.com/greenies.

“The GREENIES® Brand prides itself on being a healthy part of a cat or dog’s lifestyle, whether by promoting a clean, healthy smile or helping a dog maintain joint mobility,” Blankenbaker continued. “We find the perfect balance between what pets enjoy and what they need to stay healthy.”

To find detailed submission instructions and information about how to keep your pet healthy and happy, click on the Awards tab on The GREENIES® Brand page on Facebook.

About The Nutro Company
The Nutro Company is a leading manufacturer of natural1 pet food products sold exclusively at pet specialty stores. The company has been making "The World's Best Pet Food" for more than 80 years and is dedicated to quality, excellence and innovation in dog and cat nutrition offering healthful formulas for every pet's life stage, activity level and size. The Nutro Company's family of brands includes MAX®, NATURAL CHOICE® and ULTRA™ pet food brands in addition to the GREENIES® brands, which include the #1 vet-recommended canine dental chews and feline dental treats3, PILL POCKETS® treats and JointCare treats. For more information, please visit www.nutro.com and www.greenies.com.

1 Natural fortified with added vitamins, minerals and other trace nutrients.
2 Oral Myths Study 982 Pet Owners, November 2011, Conducted by TRONE® Research.
3 Among U.S. veterinarians that recommend dental chews/treats for at-home oral care.


CONTACT
Amanda LeGaux, Trone
alegaux@trone.com
336-812-2023

Monica Barrett, The Nutro Company
monica.barrett@effem.com
615-628-5387

®/™ Trademarks © The Nutro Company 2012. U.S. Pat. Nos. D578,727; D587,428; and D614,830. Other trademarks are property of their respective owners.

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