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GREENIES® PRODUCTS HELP KEEP PETS’ SMILES HEALTHY

Nashville, TN – April 26, 2010 -- The GREENIES® Brand is kicking off its secondannual “Show Us Your Pet’s Healthy Smile” contest, an initiative dedicated to increasing pet owners’ awareness of the importance of a pets’ healthy mouth while celebrating the happiness pets bring to their lives.

Most pet owners understand the importance of a healthy mouth for themselves, but often overlook that it’s just as important for their pets. Periodontal disease is the number one pet health problem. According to the American Veterinary Medical Association, three out of four pets will suffer from some degree of periodontal disease by age three. And studies suggest that the blood-borne bacteria and other pathogens from periodontal disease may be linked to heart, kidney, liver and respiratory diseases.

With the “Show Us Your Pet’s Healthy Smile” contest, the makers of GREENIES® products will educate pet owners on preventive measures they should take to promote their pet’s oral health, including daily oral care at home. Tooth brushing, Veterinary Oral Health Council (VOHC) approved dental chews or treats, or dental diets can help reduce plaque and tartar build-up that contribute to periodontal disease. Additionally, pets should see their veterinarian twice a year for a wellness exam that includes an oral check-up. If necessary, the veterinarian will recommend a dental cleaning performed under anesthesia to ensure that the cleaning is thorough and the pet is comfortable during the procedure.

“It’s important that pet owners understand how significant a healthy mouth is for the overall health of their pet. Many veterinary dental specialists believe that a clean, healthy mouth can actually prolong a pet’s life,” said Dr. Jan Bellows, a veterinary dental specialist.

To participate in the “Show Us Your Pet’s Healthy Smile” contest, pet owners can upload a picture of their pet showing off their pearly whites to www.greenies.com and then encourage their friends and family to vote. Dr. Bellows and Cameron Woo, editor of The Bark magazine, will select the winner and two runners-up from the top ten pets receiving the most votes.

Prizes will be awarded to the top three finalists with the healthiest smile. The first place winner will receive a years’ supply of free GREENIES® Canine Dental Chews, the #1 veterinary-recommended pet specialty dental chew, to help care for their pet’s teeth at home every day. The pet with the winning smile will also be featured on the cover of the September/October issue of The Bark and receive a free year’s subscription, and be “up in lights” on a billboard in Times Square. Second and third place finalists will receive free GREENIES® Canine Dental Chews and a year’s subscription to The Bark.

Veterinary clinics that care for the top three pets will receive free GREENIES® Dental Chews. The first 15,000 pet owners to upload a picture of their pet for the contest will receive a free trial issue of The Bark.

The “Show Us Your Pet’s Healthy Smile” contest starts April 26 and runs through June 18th; for full official contest rules and to enter, visit www.greenies.com.

About The Nutro Company

The Nutro Company is a leading manufacturer of natural pet food products sold exclusively at pet specialty stores. The company has been making "The World's Best Pet Food" for more than 80 years and is dedicated to quality, excellence and innovation in dog and cat nutrition offering healthful formulas for every pet's life stage, activity level and size. The Nutro Company's family of brands includes MAX®, NATURAL CHOICE® and ULTRA™ dog and cat food brands in addition to the GREENIES® brands, which include the #1 vet recommended pet specialty dental chews* and PILL POCKETS® treats. For more information, please visit www.nutro.com and www.greenies.com.

PROVEN. NATURAL. NUTRITION.®