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GREENIES® PILL POCKETS® Treats Introduces Allergy Formula

Nashville, TN – May 18, 2010The GREENIES® Brand—makers of the #1 vet-recommended pet specialty dental chews—has introduced GREENIES® PILL POCKETS® Allergy Formula Treats, combining a novel protein of duck with pea, a novel carbohydrate.

The new formula is designed to improve medicine compliance for the millions of dogs and cats in the U.S. who suffer from food allergies. GREENIES® PILL POCKETS® Allergy Formula Treats will be offered in capsule and tablet sizes for dogs and one size for cats.

"We are constantly seeking advice from pet owners and veterinarians on developing functional treats that provide a health benefit to pets," said Bradley Quest, DVM, staff veterinarian. “Both told us that they needed a product like GREENIES®PILL POCKETS® Allergy Formula Treats.”

GREENIES® PILL POCKETS® Treats are soft, edible treats for dogs and cats that have a hollow core. Pet owners place medication inside the treat, pinch it shut with the fingers that have not touched the medication and feed it to their pet. The original beef and chicken flavors for dogs, and salmon and chicken flavors for cats help to conceal the smell and taste of medication.

In a recent survey, nearly 80 percent of pet owners admitted their pets spit out medicine. It is also estimated that millions of prescriptions are compromised annually because of pet owners’ difficulty in administering medicine to their pets.Pet owners recognize that missing doses or discontinuing administration may affect the overall health of their pet.

“Pet owners understand that missing even one dose of medication may affect their pet’s health, and that causes them concern. They often resort to human foods such as peanut butter, cheese and hot dogs in an effort to get the pet to take tablets or capsules,” said Dr. Marty Becker, veterinarian and well-known “spokesperson” for pets.“Not only are human foods unhealthy for pets, they’re not a reliable delivery method, as pets will often eat around medication disguised in human food, leaving the medicine intact.”

“Giving medication can be stressful for both the pet and the pet owner, even when you’re successful in getting the medicine past the pet’s teeth,” said Dr. Becker. “Your veterinarian can recommend methods and products such as GREENIES® PILL POCKETS® Treats that are pet-healthy, effective and put the ‘treat’ in treatment.”

GREENIES® PILL POCKETS® Treats are available at pet products retailers and many veterinary clinics.

About The Nutro Company

The Nutro Company is a leading manufacturer of natural pet food products sold exclusively at pet specialty stores. The company has been making "The World's Best Pet Food" for more than 80 years and is dedicated to quality, excellence and innovation in dog and cat nutrition offering healthful formulas for every pet's life stage,activity level and size. The Nutro Company's family of brands includes MAX®, NATURAL CHOICE® and ULTRA™ dog and cat food brands in addition to the GREENIES® brands, which include the #1 vet recommended pet specialty dental chews* and PILL POCKETS® treats. For more information, please visit www.nutro.com and www.greenies.com.