As a natural pet food company, The Nutro Company believes in the importance of sustainability. As a division of Mars, Inc., we embrace the Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — in all that we do. We seek to create lasting, mutual benefits for everyone involved in our business success by being a positive social influence, minimizing our environmental impact and creating economic value. Without integrating all of these aspects into our business, our company will not endure in the long term.
We first and foremost believe in safe, adequate, sustainable nutrition for pets in order to maintain good health. This means we improve the nutritional quality of our pet food and prevent overeating, which has the added benefits of reducing raw materials used and avoiding wasting resources.
We recognize our responsibility and are committed to the planet by reducing the impact of our products and operations on the environment. To reach our goal of becoming sustainable within a generation (SiG), we actively invest in technology and new processes to help minimize our environmental impact. Using 2007 as our baseline year, we have set hard targets for the short term to drive momentum. Our 2015 targets are to reduce fossil-fuel energy, greenhouse gas emissions and water use by 25 percent, and to send no waste to landfills. Long term, as part of Mars, Inc., we are committed to using no fossil fuels, emitting no greenhouse gases, and, by 2040, developing similar long-term commitments for waste and water. As an example of our progress, at our Victorville, Calif. facility, we have reduced waste to landfills by 94 percent (as of April 2012).
In addition, we responsibly source our raw ingredients and are working to understand their impact because they make up the largest percentage of our environmental footprint. The Nutro Company also is committed to our associates, suppliers and other stakeholders as socially responsible citizens in the communities where we work and live. Nature is our most powerful resource, and we're dedicated to taking care of it. Read our Principles in Action Summary to learn more about our approach to sustainability.