About Us

NATURAL INGREDIENTS

Quality Starts Here

Like you, we care about what goes into your pet’s food. We buy our own ingredients and can trace all of our natural ingredients back to their suppliers. NATURAL CHOICE® Pet Food contains no artificial colors, flavors or preservatives. Our formulas also contain no chicken by-product meal, corn, corn gluten meal, wheat, rice flour, soy protein or menadione (a synthetic source of vitamin K). We make sure your pet gets only the best natural ingredients.

Learn More About Our Ingredients

Meet One of Our Farmers:
Elton Kennedy

Rice farmer

Real Animal Proteins are the #1 Ingredient*

left arrow
  • Chicken protein
    Our chicken, whole brown rice & oatmeal formula dog foods feature great-tasting, U.S.-farm-raised chicken as the #1 ingredient. This animal protein delivers the amino acids necessary to build muscle and maintain a healthy metabolism.

    Real chicken also is the first ingredient in NATURAL CHOICE® Chicken & Whole Brown Rice Cat Food Formulas to help build strong muscles in cats.
  • Lamb protein
    Our lamb & whole brown rice formula dog foods feature real Australian and New Zealand lamb as the first ingredient and provide optimal nutrition without added ingredients that could cause digestive issues.
  • Fish protein
    Our dog foods with fish meal feature seasonally caught fish that are a novel animal protein and are rich in omega-3 fatty acids for optimal nutrition.

    We also offer a variety of real fish protein as the first ingredient in our cat foods. Salmon is rich in essential fatty acids and amino acids for strong muscles. White fish, tuna and our other fish proteins help build muscles and provide a great taste that cats will enjoy.
left arrow left arrow left arrow
left arrow
* Real poultry or fish is the first ingredient in NATURAL CHOICE® Dry Cat Food and Loaf Cat Formulas. Real poultry, fish, lamb or venison is the first ingredient in NATURAL CHOICE® Dry Dog Food.

Whole Grains and Fiber

  • Whole grains, such as whole rolled oats and oatmeal, are nutrient-dense foods that nourish a healthy digestive system for proper nutrient absorption.
  • Wholesome oatmeal is high in soluble fiber, which helps ease digestion. This makes it an ideal ingredient for pets with sensitive stomachs.
  • Blending whole grains, such as whole brown rice and oatmeal, provides sustained energy for physically active pets.
  • We blend fiber sources with the right protein level to help pets feel full, which can reduce their overall food intake to aid in weight management and weight loss.

The Benefits Of Natural Ingredients

Our high-quality, natural formulas are fortified with vitamins, minerals and trace nutrients. See what we include in our food to help provide complete nutrition and health benefits for your pet.

none

Omega-6 Fatty Acid and B Vitamins
Omega-6 fatty acid (from sources such as sunflower oil, soybean oil and chicken) and B vitamins (like niacin, biotin, pantothenic acid, pyridoxine and riboflavin) combine to promote healthy skin and a soft, shiny coat.

DHA
DHA from fish oil supports brain and vision development in puppies and kittens.

Vitamin D, Calcium and Phosphorus
Vitamin D is combined with calcium and phosphorus from chicken, lamb, venison, fish and turkey meats and meat meals to promote the development of strong, healthy bones.

Omega-3 Fatty Acids
Omega-3 fatty acids, such as DHA and EPA from fish oil, and alpha-linolenic acid from soybean oil, help support central nervous system development, vision and a healthy heart.

Highly Digestible Carbohydrates
Highly digestible carbohydrates, from ingredients such as whole brown rice, whole grain oatmeal or nutrient-rich potatoes, make our cat and dog food easy to digest, even for sensitive stomachs.

Glucosamine and Chondroitin
Glucosamine and chondroitin, from natural sources such as chicken, lamb, venison, fish and turkey meats and meat meals, help support cartilage and joint health.

An Optimal Blend of Fibers
We combine the right ratio of both soluble and insoluble fibers, from sources such as whole brown rice, whole grain oatmeal and rice bran, for better nutrient absorption and to produce small, firm stool.

Advanced Antioxidants
Advanced antioxidants, such as vitamin C, vitamin E or beta carotene, help maintain a healthy immune system to ensure premium nutrition for your pet.

Ingredient & Nutrient Glossary

It's important to know the ingredients in your pet's food. See definitions for all of the ingredients we use.

Our Team Of Nutrition Experts

Waltham image

We take pride in providing the most advanced, natural products in the industry. Pet nutrition and health are complex subjects that can’t be taken lightly. That’s why we work with pet food experts to deliver proven pet food formulas. Our team of experts includes:

  • Researchers
  • Veterinarians
  • Animal nutritionists
  • Animal physiologists
  • Food chemists
  • Microbiologists

This team also includes The Waltham Centre for Pet Nutrition, our fundamental science center. Their research and knowledge is vital for bringing our vision to life. The Waltham Centre for Pet Nutrition is a leading scientific authority in pet nutrition and wellbeing. Since their first scientific publication almost 50 years ago, they have communicated their expertise in over 1,700 publications, including more than 600 peer-reviewed journal articles. They take pride in sharing key findings with the scientific community, especially at the highly regarded WALTHAM® International Nutritional Sciences Symposium. In addition, researchers at The Waltham Centre for Pet Nutrition collaborate with the world’s most renowned veterinary and nutritional scientists, enabling pets around the world to benefit from their work.

PROVEN. NATURAL. NUTRITION.®